Lead Analyst - Salesforce Marketing Cloud

Role & responsibilities

• Lead the design, development, and execution of integrated marketing automation campaigns across multiple channels.
• Manage complex Marketing Cloud projects, ensuring timely delivery and successful implementation.
• Develop and maintain sophisticated email marketing programs, including segmentation, personalization, A/B testing, and automation.
• Manage and optimize mobile marketing campaigns, including SMS, MMS, and push notifications.
• Integrate marketing automation with other Salesforce products, such as Sales Cloud and Service Cloud.
• Analyze campaign performance data to identify trends, measure ROI, and make data-driven recommendations for optimization.
• Collaborate with cross-functional teams, including marketing, sales, and product, to ensure alignment and achieve business objectives.
• Stay up to date on the latest Salesforce Marketing Cloud features and best practices.
• Lead and mentor junior team members on Salesforce Marketing Cloud best practices.
• Provide thought leadership and expertise on email marketing and digital marketing best practices.

Preferred candidate profile

• Salesforce Marketing Cloud Platform Expertise
• Several end-end SFMC implementations
• Thorough knowledge of all core Marketing Cloud products (Email Studio, Journey Builder, Mobile Studio, Social Studio, Advertising Studio, Content Builder, Marketing Cloud Connect Interaction Studio, Data Studio).
• Advanced Features: Expertise in advanced features like predictive modeling, AI-powered personalization, and complex journey orchestration.
• Integration: Strong understanding of integrating using Marketing Cloud Connect with other Salesforce products (Sales Cloud, Service Cloud, Commerce Cloud) and external systems.
• Platform Administration: Ability to manage user permissions, data extensions, and other administrative tasks.
• Scripting & Coding: Proficiency in AMPscript, SSJS, SQL, HTML, CSS, and JavaScript for advanced customizations and integrations.
• API Integration: Experience with REST/SOAP APIs for connecting Marketing Cloud with other systems.
• Data Manipulation: Ability to extract, transform, and load (ETL) data from various sources.