Brand & Content lead

Brand & Content Lead CITTA

🧠 Who You Are

A doer with taste. You love storytelling, understand digital culture, and care about details. You’re as comfortable writing a sharp Instagram hook as you are giving feedback on a banner layout or packaging blurb. You own messaging—from idea to execution.

🎯 What You’ll Do

Own the Brand Voice: Maintain and evolve CITTA’s tone across web, social, ads, email, and offline.

Plan Monthly Product Focus: Pick 2–3 hero SKUs monthly, craft campaign angles, brief teams.

Guide Social & Ad Content: Ideate for Instagram, write hooks, guide reels, direct design team/agency.

Work With Performance Team: Align creatives, messaging, and hooks for top SKUs. Be the voice they build ads around.

Coordinate With Design Agency: Share briefs, give feedback, ensure visual consistency.

Lead Product + Packaging Content: Names, descriptions, rituals, ingredient blurbs, product cards, standees, etc.

Blog + SEO Collaboration: Approve topics, rewrite intros, make sure they’re brand-true and rankable.

Email + Retention Content: Work with performance/CRM teams to write flows that sound like us.

🧰 You’ll Thrive If You:

Have 3–6 years in content/brand for a D2C, agency, or lifestyle brand

Are hands-on: write, edit, brainstorm, and brief

Know how to direct designers even if you don’t design

Can brief influencers, shoot content, ideate reels

Get product + positioning + customer psychology

Are obsessed with packaging, names, textures, captions, layouts