Assistant Manager- Marketing Communication

Designation

Assistant Manager (Marketing Communications)

Job Description

Desired Profile

• To develop and execute integrated marketing communication strategies that enhance the companys brand visibility, support sales initiatives, and engage stakeholders across various platforms including digital, print, events, and public relations.

Key Responsibilities:

1. Strategic Communication & Branding

Develop and manage brand communication strategies in alignment

with business goals

Ensure consistency in corporate messaging and brand identity across all channels.

Manage internal and external communication plans for product launches, campaigns, and events.

2. Content Development

Oversee the creation of marketing collateral – brochures, newsletters, case studies, videos, and presentations.

Lead content creation for website, social media, email campaigns, press releases, etc.

Collaborate with design and content teams to deliver high-quality

marketing materials

3. Digital Marketing

Supervise the company’s digital presence including social media.

Analyze digital metrics to optimize performance and ROI of campaigns

4. Event Management

Plan and execute trade shows, exhibitions, webinars, conferences, and internal events.

Coordinate with vendors and agencies to ensure smooth event execution.

5. Stakeholders Coordination.

Work closely with product, sales, and HR teams for cross-functional

communication requirements.

Support internal communications including employee newsletters and.

leadership messages

Key Skills & Competencies:

• Strong written and verbal communication skills
• Strategic thinking with project management capabilities
• Proficiency in marketing tools (CRM, email marketing, analytics, social media platforms)
• Ability to manage agencies, vendors, and internal stakeholders
• Creative mindset with attention to detail