Mankind Pharma - Manager/Senior Manager - Sales Force Effectiveness (6-15 yrs)

Job Title: Sales Force Effectiveness (SFE) Senior Manager

Location: Delhi, India

Function: Commercial

Department: Commercial Excellence Special Projects

Job Summary:

We are seeking a dynamic and experienced Sales Force Effectiveness (SFE) Senior Manager to drive sales productivity and strategic alignment across our product portfolio. In this role, you will optimize CRM tools, deliver robust business intelligence and training programs. You will collaborate with cross-functional teams to ensure effective territory management, performance monitoring, and continuous improvement in our go-to-market strategies.

Key Responsibilities:

1. Sales Force Effectiveness Strategy

- Develop and implement data-driven strategies for sales force structure, sizing, and alignment.

- Design segmentation and targeting strategies to maximize HCP engagement.

- Oversee call planning, territory alignment, and optimization of field force productivity.

2. CRM Management

- Enhance sales force productivity through effective implementation and monitoring of CRM tools and metrics.

- Validate and manage customer databases to ensure accurate and effective targeting.

- Monitor the execution of product strategies by the sales force, ensuring adherence to marketing directives.

- Serve as the CRM system champion, providing support, training, and coordinating system updates.

3. Business Intelligence (BI) Capabilities

- Utilize tools such as Power BI and Excel to develop dashboards and visualization tools.

- Develop and deploy KPIs that drive actionable insights from internal data sources.

4. Training and Development

- Train the field force on SFE practices, CRM modules, new marketing content, customer segments, product science, and quarterly campaigns.

- Coordinate with external vendors to enhance training effectiveness and ensure continuous certification and knowledge updates.