Business Head - Ayurveda (7-15 yrs)

Role Overview:

We are seeking a Senior Leader with strong domain expertise in Ayurveda product development, marketing, or business operations. The ideal candidate should have held leadership or senior roles in a reputed Ayurvedic or wellness brand and should be excited to build a brand from the ground up in a fast-moving digital-first environment.

Key Responsibilities:

- Business Strategy & P&L Ownership for the Ayurveda vertical

- Product & R&D Coordination: Work with internal and external teams to finalize formulations, certifications, and testing of Ayurvedic products

- Marketing & Go-To-Market (GTM): Shape positioning, packaging, and performance marketing strategies (online + offline)

- Team Building: Hire and manage a cross-functional team across product, R&D, sales, and marketing

- Compliance & Certification: Ensure all regulatory approvals (AYUSH, FSSAI, etc.)

- Vendor & Manufacturing Partnerships: Oversee third-party manufacturing, quality control, and supply chain

- Drive Digital Growth via D2C, marketplaces, influencers, and community-based marketing

Requirements:

- 8-15 years of experience in senior roles across Ayurvedic / Herbal / Wellness / FMCG domains

- Experience in one or more areas: Product development, R&D, Business Operations, or Brand Marketing

- Prior experience in launching Ayurvedic or natural wellness products in Indian and/or international markets

- Excellent cross-functional leadership & communication skills

- Deep understanding of consumer behavior in the Ayurvedic and wellness space

- Exposure to D2C and eCommerce models is a plus

Preferred Background:

Companies like: Dabur, Hamdard, Emami (Zandu), Baidyanath, Dr. Ortho, Kesh King, Himalaya Wellness, Sri Sri Tattva, Jiva Ayurveda, Sandu Pharma, Charak Pharma, Vicco, Aimil, Kapiva, Cureveda, WOW Skin Science, The Ayurveda Co. (TAC), Vedix, Blue Nectar, Kama Ayurveda

What We Offer:

An opportunity to build a brand from scratch with backing from an unicorn massive user base

Competitive salary + performance-based incentives + equity option (for the right candidate)

Entrepreneurial freedom with direct access to founders

A high-growth, purpose-driven workplace in a booming category