Head - Performance Marketing - D2C (7-10 yrs)

Job Description:

We are seeking a talented and experienced Senior Growth Manager specializing in Direct-to-Consumer (D2C) strategies to drive customer acquisition, retention, and revenue growth for our brand.

The Senior Growth Manager will be responsible for developing and executing comprehensive growth strategies, optimizing conversion funnels, and leading cross-functional initiatives to achieve business objectives.

The ideal candidate will have a strong background in digital marketing, e-commerce, and D2C business models, with a track record of driving growth and innovation in consumer brands.

Responsibilities:

- Develop and implement data-driven growth strategies to drive customer acquisition, conversion, and retention for our Direct-to-Consumer (D2C) business

- Lead the planning, execution, and optimization of digital marketing campaigns across multiple channels, including paid media, SEO, email marketing, social media, and influencer marketing, to achieve revenue and ROI targets.

- Conduct in-depth analysis of customer journey, conversion funnels, and user behavior to identify opportunities for optimization and growth

- Collaborate with cross-functional teams, including product, marketing, sales, and operations, to align growth initiatives with overall business objectives and product roadmap

- Implement and manage performance tracking and reporting systems to monitor key metrics, analyze campaign performance, and provide actionable insights to drive continuous improvement.

- Lead A/B testing and experimentation initiatives to optimize landing pages, messaging, offers, and customer experiences to maximize conversion rates and revenue.

- Stay updated on industry trends, best practices, and emerging technologies in D2C marketing and e-commerce, and incorporate new strategies and tactics to drive innovation and competitive advantage.

- Identify and prioritize growth opportunities, including new market segments, product offerings, partnerships, and distribution channels, to expand the reach and impact of our D2C business.

- Develop and maintain relationships with external partners, agencies, and influencers to drive collaboration and leverage resources for growth initiatives.

- Lead and mentor a team of growth marketing professionals, providing guidance, coaching, and support to enhance skills, knowledge, and performance.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)

- Minimum of 7-10 years of experience in growth marketing or direct-to-consumer (D2C) roles, preferably in consumer brands or e-commerce businesses.

- Strong expertise in digital marketing tactics and technologies, including SEM, SEO, social media advertising, display advertising, email marketing, and affiliate marketing.

- Proven experience in planning, executing, and optimizing digital marketing campaigns to achieve KPIs and ROI targets.

- Excellent analytical skills, with the ability to analyze data, identify trends, and derive actionable insights to optimize campaign performance and drive business results.

- Strong leadership and management abilities, with experience leading and mentoring cross-functional teams in a fast-paced and dynamic environment.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders at all levels of the organization.

- Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms.

- Strategic thinking and problem-solving abilities, with the ability to develop innovative strategies and solutions to overcome challenges and capitalize on opportunities in the performance marketing landscape.

This role offers an exciting opportunity for an experienced Senior Growth Manager to play a key role in driving growth and innovation in our Direct-to-Consumer (D2C) business. If you have a passion for growth marketing, e-commerce, and driving business results, we'd love to hear from you!