Lead Generation Executive

Job Summary:

Lead Generation Specialist with experience in outbound sales, responsible for identifying prospective clients, executing targeted outreach campaigns, and maintaining accurate lead data using industry-standard tools and CRM systems. Proficient in leveraging analytics to enhance lead quality and drive business growth.

Role & responsibilities

• Research and identify potential clients using online databases, LinkedIn, and company websites.
• Execute email campaigns using tools like Mailchimp or Zoho Campaign to engage and nurture leads.
• Conduct cold calling and email outreach to generate new business opportunities.
• Analyse data to refine lead generation strategies and improve conversion rates.
• Maintain accurate and up-to-date lead information in the CRM system.
• Stay updated on industry trends and competitor activities to identify new opportunities.

Skills:

• 2 to 3 years of experience in lead generation or outbound sales.

• Strong analytical skills and a data-driven approach to decision-making.

• Proficiency in lead generation tools (Apollo.io, Lucia for leads) • Proficiency in CRM software.

• Excellent communication and interpersonal skills.

• Ability to work independently and as part of a team.