OPPO - Manager - Digital Marketing (3-6 yrs)

Roles and Responsibilities:

Digital Strategy and Ideation

- Come up with the digital strategy for product launch and sustenance campaigns for the product series

- Undertake creative ideation with cross-functional teams and external agencies to come up with innovative, creative and clutter breaking ideas for social media campaigns

Platform Strategy

- Bring in deep platform understanding of YT, IG, FB, X, Linked and other social / digital platforms to be able to hack the platform insights to deliver high impact and high RoI campaigns

Campaign Execution:

- Assist in the planning and execution of digital marketing campaigns across various social media platforms such as FB, IG, X and YT

- Ensure adherence to brand guidelines and collaborate with internal marketing teams and the agency to ensure error-free execution as per the campaign plans

Content Creation and Optimization:

- Lead and manage the creation / production of engaging and compelling digital content, including social media posts, Videos and other marketing materials

Campaign Analysis:

- Analyze digital marketing performance metrics to track the success of campaigns.

- Provide insights and recommendations based on data analysis to enhance campaign effectiveness

Collaboration:

- Collaborate with designers, content creators, and other team members to ensure cohesive and effective digital marketing strategies

Research and Stay Updated:

- Stay informed about industry trends, digital marketing best practices, and emerging platforms, trends and technologies

Education Qualification:

- MBA or Masters degree in marketing, Business Administration, or a related field-Full Time.

Other Requirements:

- Proven track record of creating clutter-breaking digital strategies and campaigns.

- A passion for technology and a deep understanding of the social media platforms like IG, FB, YT etc.

- Excellent communication and interpersonal skills.

- Creative thinking and ability to think from an end-consumer perspective.t

- Analytical mindset with the ability to interpret data and make informed decisions.

- Proactive and self-motivated with a strong desire to learn and grow.

- Entrepreneurial mindset to excel in a fast-paced dynamic work environment