Digital Marketing Specialist

Key Responsibilities:

• Define and implement digital marketing strategies aligned with political objectives to drive target audience outreach and engagement
• Strategize, plan, and execute full-scale digital campaigns across Meta, Google, Twitter (X), and programmatic platforms
• Develop detailed campaign roadmaps in sync with on-ground campaign activities for cohesive rollout
• Oversee multi-crore campaign budgets ensuring maximum reach, ROI, and compliance
• Lead execution from ad setup to advanced segmentation, retargeting, and bid strategies
• Guide and mentor junior team members in campaign execution and optimization
• Collaborate with internal and external stakeholders to ensure unified campaign messaging
• Monitor daily campaign performance and iterate creatives and strategy to maximize CTR, VTR, engagement, and CPA
• Present detailed performance dashboards and campaign insights to senior leadership and digital heads
• Ensure platform and regulatory compliance, including political disclaimers, page verifications, and ad archive submissions
• Continuously refine digital approaches based on regional sentiment, performance data, and voter behavior trends .

Skill Set :

• Expert-level proficiency in Google Ads, Meta Ads, and programmatic platforms (e.g., DV360)
• Experience in Power BI, Tableau, Looker Studio (Google Data Studio), Google Analytics, Meta Analytics, Google Tag Manager, and Super metrics
• Proven success in executing large-scale political digital campaigns
• Strong ability to mentor junior team members and collaborate with senior stakeholders
• Expertise in audience targeting, creative iteration, and bid strategy refinement
• Clear understanding of election content approval processes and platform policies
• Ability to adapt campaign messaging across formats: videos, statics, carousels, reels
• Mastery in data storytelling and preparing high-impact presentations for leadership
• Proficiency in MS Office (Excel, PowerPoint, Word)
• Strong contextual understanding of Tamil Nadus history, geography, culture, and political dynamics
• Bilingual fluency in Tamil and English spoken and written
• Certifications in Google Ads, Meta Blueprint, or HubSpot preferred.