Digital Marketing Manager - B2B Software Company

Job Summary: Our B2B software company is seeking a Digital Marketing Manager who will be responsible for developing and executing digital marketing strategies to promote our software products and services. The ideal candidate will have experience in email marketing, SEO/SEM marketing, LinkedIn marketing, conducting webinars, social media marketing, and content marketing. This position requires strong leadership skills to manage a team and work closely with the technical team to produce content and manage the website. We work with clients such as Amazon and need a world class marketing expert to fuel the companys 200% growth target.

Responsibilities:

1) Develop and execute digital marketing strategies to promote our software products and services.

2) Manage a team of digital marketing specialists and coordinate their efforts to achieve marketing goals.

3) Conduct market research and analyze customer behavior to inform marketing strategies.

4) Develop and implement SEO/SEM strategies to increase website traffic and improve search engine rankings.

5) Plan and execute email marketing campaigns to generate leads and nurture customer relationships.

6) Utilize LinkedIn marketing to engage with prospects and build brand awareness.

7) Conduct webinars to educate potential customers about our products and services.

8) Create and manage social media campaigns to increase brand awareness and engage with customers.

9) Develop content marketing strategies to create high-quality content that resonates with our target audience.

10) Work closely with the technical team to produce website content and manage the website.

11) Monitor and analyze marketing metrics to evaluate the effectiveness of marketing strategies and campaigns. If you are a driven and experienced digital marketer with a passion for creating effective marketing campaigns that generate leads and grow businesses, we encourage you to apply for this exciting opportunity.