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18 Reliance BP Mobility Jobs

Lead Brand Standards - Mktg Serv

13-18 years

Mumbai, Navi Mumbai

1 vacancy

Lead Brand Standards - Mktg Serv

Reliance BP Mobility

posted 2 weeks ago

Job Role Insights

Flexible timing

Job Description

About Company
Jio-bp is an Indian fuels and mobility joint venture between Reliance Industries Limited (RIL) and UKs bp plc. With the vision to become a solution provider of choice for mobility in India, the joint venture leverages Reliances presence across 21 states and its millions of consumers through the Jio digital platform. bp brings its extensive global experience in high-quality differentiated fuels, lubricants, retail, and advanced low carbon mobility solutions.
Job Accountabilities & Responsibilities
  • Assist in developing brand standards, DIPs, and artworks for various assets, and coordinate deployment through engineering/project teams
  • Support branding rollout and monitor brand standards across all touchpoints
  • Liaise with internal teams, external agencies, and vendors to formulate brand standards, including rebranding initiatives, and monitor execution as per specifications
  • Conduct brand audits, publish findings, and track actions for rectification and closure of punch points
  • Execute branding prototypes and support engineering/project teams with optimization, value engineering, and augmentation of branding assets
  • Maintain and track usage of all new and existing Intellectual Property/Brand Assets and ensure brand IP protection in the market
  • Benchmark industry best practices and recommend branding upgrades or improvements
  • Support brand identity development and ensure consistent execution of finalized identity
Education Requirement
  • B.E / BTech / MBA / PGDM
Experience Requirement
  • 13 18 years of experience required
Skills & Competencies
  • Industry Preference: Fuel Retailing, Retail
  • Strong network with branding agencies and converters
  • Exposure to branding specifications such as substrates, illumination, flex and backlit materials, ACPs, etc.
  • Good communicator able to interact at all organizational levels
  • Knowledge of emerging trends in the digital space and partnerships to implement projects quickly
  • Skilled in customer, partner, and brand management
  • Understanding of both qualitative and quantitative research
  • Team management, liaison with external agencies, and maturity in handling cross-functional relations
  • Good interpersonal, communication, and problem-solving skills
  • Exposure across varied industries and customer segments
  • Ability to identify effective and efficient solutions for problem areas
  • High analytical thinking, with an eye for patterns and business-aligned solutions



Employment Type: Full Time, Permanent

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What people at Reliance BP Mobility are saying

What Reliance BP Mobility employees are saying about work life

based on 647 employees
55%
57%
44%
93%
Flexible timing
Monday to Saturday
Within country
Day Shift
View more insights

Reliance BP Mobility Benefits

Health Insurance
Job Training
Soft Skill Training
Free Transport
Education Assistance
Team Outings +6 more
View more benefits

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