Marketing Analyst

Marketing Data Management & Analysis:

• Extract, compile, and analyze marketing data from platforms like Pardot, HubSpot, ZoomInfo , and other tools.
  
• Monitor and report on email campaign performance metrics (opens, clicks, conversions, etc.).
  
• Identify trends, audience behavior, and engagement patterns to support campaign optimizations.
  

RFP Coordination & Support:

• Collaborate with cross-functional teams (Product, Technical, IT) to gather accurate content for RFP responses.
  
• Consolidate and structure responses aligned to client expectations, deadlines, and proposal formats.
  

Campaign & Event Coordination:

• Assist in planning, coordination, and execution of webinars, virtual events, and global marketing campaigns.
  
• Work closely with internal teams and external vendors to ensure event readiness and follow-up actions.
  

CRM & Database Management:

• Maintain and enrich lead/contact data using ZoomInfo and internal CRM systems.
  
• Support segmentation and audience building for targeted outreach.

Required Skills & Qualifications

• Bachelor degree in Marketing, Business, Data Analytics, or a related field.
  
• 2-3 years of experience in a marketing support or analyst role (internship experience can be considered).
  
• Strong analytical mindset with proficiency in Excel/Google Sheets and data visualisation tools.
  
• Familiarity with marketing automation and CRM tools like Pardot, HubSpot, ZoomInfo .
  
• Experience with Zoom for virtual meetings and event hosting.
  
• Excellent communication skills and ability to collaborate across departments.
  
• Organized, detail-oriented, and able to handle multiple projects simultaneously.

Preferred Qualifications

• Exposure to enterprise SaaS or B2B marketing environments.
  
• Experience supporting RFPs or proposal responses.
  
• Understanding of marketing performance metrics and KPIs.