Marketing Head

Role & responsibilities

We are seeking an experienced Marketing Head to lead our hospital's marketing efforts and promote the services to the community.

Responsibilities:

1. Develop and implement strategic marketing plans to achieve the hospital's business objectives, including increasing patient volume, enhancing brand reputation, and expanding service lines.

2. Market Research: Conduct market research and analysis to identify trends, opportunities, and competitive threats in the healthcare industry.

4. Target Audience Identification: Define target patient demographics and segments and develop targeted marketing campaigns to reach and engage these audiences effectively.

5. Public Relations: Develop and maintain relationships with media outlets, healthcare influencers, and community stakeholders to generate positive publicity and media coverage for the hospital.

8. Doctor Liaison: Collaborate with Doctors and clinical departments to promote hospital services, build referral relationships, and facilitate doctor engagement in marketing initiatives.

9. Events and Sponsorships: Plan and coordinate hospital events, sponsorships, and community outreach programs to raise awareness and promote goodwill in the community.

10. Performance Tracking: Monitor and analyze key performance metrics, such as website traffic, conversion rates, patient acquisition costs, and return on investment (ROI), to evaluate the effectiveness of marketing initiatives and make data-driven decisions.

11. Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI and achieve marketing goals.

12. Compliance: Ensure all marketing activities comply with relevant laws, regulations, and industry standards, including patient privacy and advertising guidelines.

Preferred candidate profile

Any Graduate with 10-20 Years of experience in field marketing, CME's, Corporates, Neighborhood.