Social Media Manager

Why Schmooze?

Schmooze is a Meme based dating app that is all the rage in the Gen Z dating circles. With over 2.5 Million users, and funding from top investors in India and Silicon Valley, we are focussed on re-defining the dating experience for Indians and helping them find their vibe-match. Our work has been spotlighted on platforms like Stephen Colberts The Late Show and Fox News in the US, and were now on the hunt for rockstars ready to double down on this momentum.

[ YouTube - 181K followers | Instagram - 131K followers ]

ROLE: SOCIAL MEDIA MANAGER

As a Social Media & Content Manager, you'll be responsible for producing high-quality video, graphic and textual content across social media and ad platforms. You'll work with the content creation team to bring the brand to life through content thats scroll-stopping, witty, and distinctly Schmooze.

Key Responsibilities:

1. Create social media strategy and plan content calendars well in advance (IG, YT, X and LinkedIn)
2. Own the end-to-end video content pipeline from concept, storyboard, and scripting to execution with strong attention to detail and deadlines
3. Ideate, shoot, and edit engaging videos across formats: skits, trend-based reels, vox pops, and performance ads (Meta & Google)
4. Stay updated on content trends and techniques to constantly level up creative quality and effectiveness
5. Create impactful graphics and copy-led content for Twitter (X), Meta Ads, push notifications and marketing campaigns
6. Drive regular influencer marketing and moment marketing campaigns
7. Analyze content performance (views, engagement, watch time, CTR, etc.) periodically and iterate based on insights
8. Support the ad team with quick-turnaround creatives and test variations for optimal performance

Must Haves:

1. Strong portfolio of video content across short-form and long-form formats
2. Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro or mobile editing applications)
3. On-camera presence and comfortable ideating, scripting, filming, and editing independently
4. Familiarity with graphic design and content/ copywriting
5. Solid understanding of content trends, platform algorithms, and audience behavior.
6. Sharp creative copywriting skills from catchy hooks and video scripts to punchy one-liners and tweet-style copy
7. Meme fluency and strong grasp of pop culture

Nice to Haves:

1. Experience with camera operation, lighting, and audio recording techniques
2. Motion graphics and animation techniques would be a plus
3. Prior experience as a content creator on personal channels is preferred