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1 Skillsquad Job
Performance Marketing Manager (1-3 yrs)
Skillsquad
posted 1 week ago
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Job Description
Performance Marketing Manager
About:
- Develop and execute data-driven performance marketing campaigns across Google, Facebook, and alternative platforms.
- Track & Analyze campaign performance using key metrics like CTR, CPM, CPI and CPO, and to identify the most effective channels and present actionable insights to stakeholders.
- Perform detailed keyword research, competitor analysis, and market research to inform data-driven campaign strategies. Manage monthly ad spends and allocate budgets effectively across channels and campaigns.
- Work closely with design and content teams to create & test high-performing ad creatives in a high pace testing environment.
- Use Google Ads Manager, Facebook Business Manager, Google Analytics (GA4), Mixpanel, Play Console, and other martech tools.
- Identify opportunities for improvement and develop innovative marketing strategies to increase user engagement & retention as well.
Functional Areas: Other
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