Lead - Digital Marketing - IT (6-8 yrs)

Description:

- Targets: Lead generation, regular content collation and publishing by coordinating with stakeholders, Managing digital presence - website, SEO, online portals, social media, Campaigns, marketing automation.

- Implement the organizational marketing strategy and coordinate for all marketing activities for the organization

- Do marketing automation to set up and run email campaigns and track responses

- Generate in-bound leads and create a database through various marketing campaigns on email, social media etc.

- Coordinate with delivery and pre-sales teams to collect content for:

- whitepaper, articles,

- case studies, customer testimonials

- webinars/blogs/videos/interviews

- get them written through the writer and published on different platforms.

- Research and collect information on all events and conferences and suggest them to Qualitrix management.

- Support events and conferences for collateral creation and running campaigns

- Work on LinkedIn sales navigator to run outbound campaigns on target audience

- Ensure Qualitrix presence on all key external platform subscriptions and make periodic updates.

- Track SEO keywords and website traffic generation with the SEO partner agency.

- Ensure website management and periodic updation through the partner agency.

- Track regular social media posts and align them with Qualitrix target market.

- Understand Qualitrix offerings and messaging to create appropriate campaigns.

- Improve Qualitrix' online brand awareness

Requirements :

- Proven track record of leading small marketing teams for companies of size 50M+ revenue/funding.

- Experience of working in IT services firms.

- Proven success in delivering results in terms of inbound leads, social media growth, increase in website traffic.

- Strong knowledge on digital marketing areas - SEO, Social media management tools.

- Awareness of key online platforms, portals for creating brand awareness.

- Ability to collaborate with internal and external stakeholders, talk to senior management and collect information for content.

- Ability to review content quality.

- Experience in running successful online marketing campaigns.

- Ability to understand Qualitrix offerings & USP, and explain it to prospects - understand the products or services, their features, benefits and pricing details.

- Expert in sales tools such as sales navigator, LinkedIn, lusha or any other lead generation tool.

- Excellent verbal and written communication.

- Experience on using a CRM system and understand sales process.

- Proficient in marketing automation tools, email marketing, CRM, Gsuite, MS office - Excel, PowerPoint and word.

Soft Skills :

- Proactive, detail oriented, disciplined, process oriented, result oriented, persistent, competitive, collaborator.

Qualification:

- MBA in Sales and Marketing.

- Experience in IT Services preferably QA industry.