Video Producer and Content Strategist

Role Overview:

As the YouTube Scriptwriter & Research Lead, you will be the backbone of our YouTube content team.

Your primary job is to research, gather real-world insights, and develop engaging video scripts that the YouTube team will transform into high-quality videos.

This is not just a desk research roleyou'll be on the ground, talking to real customers, field teams, industry experts, and internal stakeholders to fetch authentic and first-hand insights.

You'll also stay on top of the latest solar trends, policy updates, financing models, and industry developments to ensure that our content is always accurate, fresh, and relevant.

Most importantly, you'll bring solar to life through well-researched, engaging, and story-driven scriptsensuring that our videos are not just informative but also emotionally compelling.

What You’ll Be Doing:

1️⃣ Deep Research & Story Mining

🔎 Conduct primary and secondary research to uncover the most relevant and impactful solar topics.
🌍 On-the-ground research: Visit solar sites, talk to customers, installers, engineers, and sales teams to gather real-world insights.
📰 Competitor & Market Research: Monitor industry trends, competitor content, and YouTube best practices to keep our content ahead of the curve.
📊 Policy & Financial Research: Stay updated on solar subsidies, financing models, and government policies to create factually strong and helpful content.

2️⃣ Scriptwriting & Storytelling

✍️ Write highly engaging, research-backed scripts that make solar easy to understand for homeowners.
🎭 Develop strong narratives, characters, and engaging storylines that hook viewers from the start.
🎞 Suggest visual elements, graphics, and storytelling techniques to enhance video impact.
🎤 Craft scripts for various video formats—explainer videos, customer stories, vlogs, reaction videos, product breakdowns, and more.

3️⃣ Working with the YouTube Team

🎬 Work closely with the YouTube creator/host, video editors, and marketing team to bring scripts to life.
📅 Manage the content calendar, ensuring timely delivery of research and scripts.
📢 Collaborate with SEO specialists to ensure scripts are optimized for YouTube searchability & engagement.

4️⃣ Audience-Centric Approach & Optimization

📈 Analyze YouTube video performance, audience feedback, and analytics to refine scriptwriting strategy.
💡 Adapt scripts to different video formats, ensuring content stays fresh and engaging.
📢 Experiment with new video concepts, storytelling techniques, and engagement tactics to drive more views and subscriptions.

Who We’re Looking For:

🎥 A Passionate Storyteller with Strong Research Skills

• 5+ years of scriptwriting, content strategy, or research experience (preferably in technical/financial topics).
• A natural storyteller who can take complex, technical information and break it down into simple, engaging, and emotionally compelling narratives.
• Sharp research skills—you love digging deep, talking to people, and uncovering hidden insights.
• Ability to write for video—you understand tone, pacing, and visual storytelling techniques.

🔬 A Hands-On Researcher Who Isn’t Afraid to Get Their Hands Dirty

• Comfortable with field research—you’re excited to visit solar sites, meet customers, and gather first-hand insights.
• Strong networking & interview skills—you know how to ask the right questions and extract valuable information from internal and external sources.
• Data-driven mindset—comfortable analyzing research, industry reports, and consumer behavior.

📊 A YouTube & Digital Content Enthusiast

• Understanding of YouTube algorithms, SEO practices, and audience-building strategies.
• Familiarity with compelling YouTube storytelling formats—explainers, testimonials, vlogs, case studies, and more.
• Experience in writing for digital platforms (video scripts, blogs, explainer articles, etc.).

🎓 Educational Background

🎓 Bachelor’s degree in Communications, Journalism, Renewable Energy, Environmental Science, Finance, Engineering, or any related field.