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Sri Sri Sattva - Marketing Strategist (4-5 yrs)
Sri Sri Tattva
posted 1mon ago
Fixed timing
Key skills for the job
Job Description:
- As a Marketing Strategist, you will be the driving force behind our marketing initiatives.
- You will leverage your deep understanding of marketing principles, digital channels, and consumer behavior to develop innovative and effective strategies.
- You will work closely with cross-functional teams, including sales, product, and creative, to ensure alignment and successful execution of marketing campaigns.
- Your ability to translate business objectives into actionable marketing plans and measure their impact will be critical to your success.
Responsibilities:
Strategy Development:
- Develop comprehensive marketing strategies that align with overall business goals and objectives.
- Define target audiences, identify their needs and preferences, and develop effective segmentation strategies.
- Analyze market trends, competitor activities, and customer insights to identify opportunities and challenges.
- Establish clear marketing objectives and key performance indicators (KPIs) to measure success.
Campaign Planning & Execution:
- Plan and oversee the execution of multi-channel marketing campaigns across digital (SEO, SEM, social media, email marketing, content marketing) and potentially traditional channels.
- Develop compelling messaging and positioning that resonates with target audiences.
- Manage marketing budgets effectively, ensuring optimal ROI.
- Collaborate with creative teams to develop engaging and on-brand marketing materials.
- Coordinate with sales teams to ensure lead generation and conversion goals are met.
Market Research & Analysis:
- Conduct ongoing market research to stay informed about industry trends, customer behavior, and competitive landscape.
- Analyze marketing campaign performance data, providing insights and recommendations for optimization.
- Track and report on key marketing metrics and KPIs to measure the effectiveness of strategies and campaigns.
Brand Building & Management:
- Contribute to the development and maintenance of a strong and consistent brand identity.
- Ensure all marketing activities align with brand guidelines and messaging.
- Identify opportunities to enhance brand awareness and build brand equity.
Collaboration & Communication:
- Collaborate effectively with cross-functional teams, including sales, product development, and creative teams.
- Communicate marketing strategies, plans, and results clearly and concisely to stakeholders.
- Build strong working relationships with external vendors and partners.
Required Skills & Qualifications:
- Strategic Thinking: Strong analytical and strategic thinking skills with the ability to translate business objectives into actionable marketing plans.
- Digital Marketing Expertise: Deep understanding of digital marketing channels and best practices (SEO, SEM, social media marketing, email marketing, content marketing).
- Market Research & Analysis: Proficiency in conducting market research and analyzing data to derive actionable insights.
- Campaign Management: Demonstrated experience in planning, executing, and managing multi-channel marketing campaigns.
- Brand Management: Understanding of brand building principles and experience in maintaining brand consistency.
- Communication Skills: Excellent written and verbal communication skills, including presentation abilities.
- Collaboration Skills: Ability to work effectively in cross-functional teams and build strong working relationships
Functional Areas: Other
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