Sri Sri Sattva - Marketing Strategist (4-5 yrs)

Job Description:

- As a Marketing Strategist, you will be the driving force behind our marketing initiatives.

- You will leverage your deep understanding of marketing principles, digital channels, and consumer behavior to develop innovative and effective strategies.

- You will work closely with cross-functional teams, including sales, product, and creative, to ensure alignment and successful execution of marketing campaigns.

- Your ability to translate business objectives into actionable marketing plans and measure their impact will be critical to your success.

Responsibilities:

Strategy Development:

- Develop comprehensive marketing strategies that align with overall business goals and objectives.

- Define target audiences, identify their needs and preferences, and develop effective segmentation strategies.

- Analyze market trends, competitor activities, and customer insights to identify opportunities and challenges.

- Establish clear marketing objectives and key performance indicators (KPIs) to measure success.

Campaign Planning & Execution:

- Plan and oversee the execution of multi-channel marketing campaigns across digital (SEO, SEM, social media, email marketing, content marketing) and potentially traditional channels.

- Develop compelling messaging and positioning that resonates with target audiences.

- Manage marketing budgets effectively, ensuring optimal ROI.

- Collaborate with creative teams to develop engaging and on-brand marketing materials.

- Coordinate with sales teams to ensure lead generation and conversion goals are met.

Market Research & Analysis:

- Conduct ongoing market research to stay informed about industry trends, customer behavior, and competitive landscape.

- Analyze marketing campaign performance data, providing insights and recommendations for optimization.

- Track and report on key marketing metrics and KPIs to measure the effectiveness of strategies and campaigns.

Brand Building & Management:

- Contribute to the development and maintenance of a strong and consistent brand identity.

- Ensure all marketing activities align with brand guidelines and messaging.

- Identify opportunities to enhance brand awareness and build brand equity.

Collaboration & Communication:

- Collaborate effectively with cross-functional teams, including sales, product development, and creative teams.

- Communicate marketing strategies, plans, and results clearly and concisely to stakeholders.

- Build strong working relationships with external vendors and partners.

Required Skills & Qualifications:

- Strategic Thinking: Strong analytical and strategic thinking skills with the ability to translate business objectives into actionable marketing plans.

- Digital Marketing Expertise: Deep understanding of digital marketing channels and best practices (SEO, SEM, social media marketing, email marketing, content marketing).

- Market Research & Analysis: Proficiency in conducting market research and analyzing data to derive actionable insights.

- Campaign Management: Demonstrated experience in planning, executing, and managing multi-channel marketing campaigns.

- Brand Management: Understanding of brand building principles and experience in maintaining brand consistency.

- Communication Skills: Excellent written and verbal communication skills, including presentation abilities.

- Collaboration Skills: Ability to work effectively in cross-functional teams and build strong working relationships