Area Sales Manager

Job Summary:
The Area Sales Manager is responsible for ground-level execution of sales plans and conversion ofopportunities across residential, commercial, and infrastructure projects. The role demands excellentclient engagement skills, technical awareness of natural stones, and ability to build a sustainable pipelinethrough projects and channel partners.

Key Responsibilities:

• Meet or exceed territory sales targets through active lead management and conversion.
• Identify and build relationships with local architects, interior designers, PMC consultants,

and procurement heads.

• Generate daily project leads through site visits, tele calling, and market mapping.
• Present product samples, specifications, and coordinate mockups/demo installations.
• Manage existing channel partners and onboard new ones for territory expansion.
• Work closely with logistics, operations, and CRM team to ensure timely delivery and service.
• Ensure daily lead updates, activity tracking, and reports via CRM.

Key KPIs:
• Monthly/quarterly revenue vs. target

• Number of active leads & site visits conducted

• Conversion rate from site visits to orders

• Channel partner performance & contribution

• CRM update frequency & data quality

Candidate Profile:
• 47 years of field sales experience in building materials, tiles, cement, real estate, etc.

• Strong understanding of project sales cycles and specification selling.

• Hands-on with site visits, lead management, and local relationship building.

• Self-motivated with strong follow-up and closing ability.

• Good communication and presentation skills.