Performance Marketing Manager - Campaign Manager - FMCG (4-8 yrs)

We are looking for a data-driven and strategic Performance Marketing Manager / Campaign Manager to lead our digital marketing initiatives and campaign execution.

The ideal candidate will bring experience from high-growth industries like FMCG, e-commerce, or q-commerce, and have a strong track record of running performance-focused campaigns that drive user acquisition, conversion, and ROI.

Key Responsibilities:

Performance Marketing & Campaign Management:

- Plan, execute, and optimize digital marketing campaigns across channels including Google Ads, Meta, YouTube, programmatic, and affiliate networks

- Continuously monitor and analyze performance metrics such as CTR, CPC, CPA, ROAS, etc., to refine strategy and maximize results

- Develop and manage performance dashboards to track KPIs and present actionable insights

Strategy & Budget Management:

- Own the digital marketing budget and ensure efficient allocation to drive business goals

- Define monthly/quarterly performance goals aligned with broader business objectives

- Drive marketing-led growth through experimentation, A/B testing, and channel innovation

Cross-functional Collaboration

- Collaborate with creative, content, and product teams to ensure consistent messaging and user experience across campaigns

- Partner with analytics and BI teams for data-driven decision-making

- Liaise with external agencies, ad tech partners, and publishers for campaign execution and optimization

Market Intelligence & Innovation

- Stay updated with industry trends, competitor activities, and emerging digital platforms

- Identify new growth opportunities and channels to expand user reach and engagement

Requirements:

- Bachelor's/Master's degree in Marketing, Business, or a related field

- 4-8 years of hands-on experience in performance marketing or digital campaign management

- Prior experience in FMCG, e-commerce, or q-commerce industry preferred

- Proven ability to manage large-scale marketing budgets and drive ROI-positive campaigns

- Proficiency with tools such as Google Ads, Meta Business Suite, Google Analytics, Excel, and marketing automation platforms

- Strong analytical mindset, creative thinking, and execution ownership