Product Marketing Specialist

• We are looking for a Product Marketing Specialist with 2+ years of experience to handle our product marketing activities. This position is responsible for driving product positioning, messaging, and go-to-market strategies that highlight the value proposition of TeleCMI?s cloud telephony solutions. The role involves creating engaging product content, competitive analysis, Increasing brand awareness & presence, and supporting sales enablement to ensure the success of TeleCMI's products in the market.

Roles & Responsibilities:

• Ability to handle end-to-end product marketing activities, from Account-based marketing activities to branding and positioning campaigns to place our products as solutions for our target audience worldwide.

• Develop clear and compelling product positioning and messaging that resonates with our target audience, highlighting the unique value of TeleCMI's Cloud Telephony Solutions.

• Create and execute go-to-market plans for new product releases, including product launches and sales enablement materials.

• Conduct market research to identify customer needs, market trends, and competitive intelligence to inform product development and marketing strategies.

• Produce high-quality marketing content, including product collateral, sales presentations, case studies, and blog posts, to educate and engage target customers.

Requirements:

• Any Graduation Degree (MBA in Marketing is a Plus).

Key Skills:

• Skills: Product Marketing, B2B Marketing, Go-to-market strategy, Product Positioning & Messaging, Sales Enablement, Market Research & Competitive Analysis, Social Media Marketing, Email Marketing, Event Marketing, Account Based Marketing, Influencer Marketing, Content Marketing & Partnership activities..

• Experience: 2+ Years.

• Location: Bengaluru

• Job Type: Full-time

• Work Mode: Work from Office