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353 Titan Company Jobs
Brand Manager
Titan Company
posted 3 weeks ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Job
Scope of the role:
The person would be responsible to build the Titan\u2019s fragrance brand. Digital is one of the key and the lead medium for the brand. The person should have a flair for fashion & lifestyle space. The person needs to have an eye for aesthetics and understand nuance of fashion marketing. The person also needs to have a strong understanding of digital media both for performance as well as brand marketing.
Roles and Responsibilities:
This business-critical role will drive strategic thinking and execution excellence through brand marketing across traditional and digital channels, measurement, reporting & consumer research. Act as brand custodian and drive impact for brand growth. Define the marketing and communications strategy across channels and customer cohorts to deliver the business goals. Leverage customer insights to understand the overall brand health and build relevant brand properties and campaigns to drive brand metrics. Drive creative and communication development to ensure consistent and concise messaging to the customers. Digital \u2013 Building digital influence for the brand is one of the key aspect of this role. Build the social media presence of the brand by rolling out relevant content, own the content calendar & build the brand buzz through influencers/collabs. Performance marketing \u2013 Drive performance marketing initiatives across own platforms and market places. Grow the market places ecom for the brand through always on visibility. Build strong bottom of the funnel conversion through a mix of search, crm & display campaigns. Collaborate with external agencies like Creative, Digital, Media, PR to drive brand priorities and its execution. Influence without authority a wide bench of senior stakeholders to shape and deliver the customer and business priorities.
Work Experience
Desirable Experience
MBA from Tier 1 / premium institute. 5 -10 years of brand management Experience. The person should have a strong digital experience spanning across social & performance marketing Experience of working with various agencies like research, creative, digital, performance marketing, media and PR. Should have experience in handling digital platforms Keen eye for consumer insights and creative development with sharp messaging. Preferred marketing experience in FMCG/Ecommerce/lifestyle/fashion industries.
Scope of the role:
The person would be responsible to build the Titan\u2019s fragrance brand. Digital is one of the key and the lead medium for the brand. The person should have a flair for fashion & lifestyle space. The person needs to have an eye for aesthetics and understand nuance of fashion marketing. The person also needs to have a strong understanding of digital media both for performance as well as brand marketing.
Roles and Responsibilities:
Work Experience
Desirable Experience
Employment Type: Full Time, Permanent
Read full job description
What people at Titan Company are saying
Rating based on 8 Brand Manager
reviews
Anonymous · Marketing & Communication
in Bangalore / Bengaluru
Likes
Everything is good
- Skill development - Excellent
+4 more
Dislikes
Nothing to dislike
Brand Manager salary at Titan Company
reported by
50
employees
with 2-9
years exp.
₹19
L/yr - ₹33.8
L/yr
28%
more
than the average Brand Manager Salary in India
View more details
What Titan Company employees are saying about work life
based on 2.8k employees
Flexible timing
Monday to Saturday
No travel
Day Shift
Titan Company Benefits
Submitted by Company
Employee Assistance Program Internal Career Mobility Rewards and Recognition Employee Friendly Policies Health Benefits
Submitted by Employees
View more benefits 
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Titan Company Bangalore / Bengaluru Office Locations
Bengaluru/Bangalore, Karnataka Office
Headquarter
Titan Company Limited, Tower A, Golden Enclave, Airport Road, Bangalore, Karnataka 560017, IN
Bengaluru/Bangalore, Karnataka
Bengaluru Office
All India Institute Of Local Self Government, Komarla Plaza, 1st floor, 3rd Main, 8th Cross, Margosa Road, Malleshwaram, Near SBI Bank, Opp Sudarshan Family store, Above Titan Eye+ Optical Show room
Bengaluru
Karnataka 560003
Karnataka 560003
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