Umbrella Infocare - Senior Content & Communications Strategist (5-6 yrs)

Job Title: Senior Content & Communications Strategist.

Location: Gurugram, India.

Experience: 5+ years.

Employment Type: Full-time.

Role Overview:

As the Senior Content Marketing & PR, you will lead content strategy and creation while also contributing to Embee's public relations initiatives.

This dual-role position requires a strong content background along with the ability to support media relations, thought leadership outreach, and corporate communications.

You'll work closely with internal teams, media partners, and industry influencers to elevate Embee's brand presence and thought leadership in the B2B tech space.

Key Responsibilities:

Content Strategy & Planning:

- Develop and manage a content calendar aligned with business priorities, campaigns, and product launches.

- Collaborate with internal stakeholders to ensure consistent and effective messaging across all touchpoints.

SEO Content Creation:

- Produce high-quality, SEO-optimized content (blogs, web pages, pillar pages) targeting relevant keywords and customer personas.

- Leverage tools like SEMrush, Ahrefs, and Google Search Console to improve content visibility.

Thought Leadership & Corporate Content:

- Create whitepapers, case studies, newsletters, and executive ghostwritten articles that position Embee as a market leader.

- Draft bylined articles and op-eds for industry publications in collaboration with leadership.

Public Relations & Media Outreach:

- Collaborate with PR agencies or internal stakeholders to draft press releases, media pitches, and backgrounders.

- Assist in identifying media opportunities, coordinating interviews, and placing thought leadership content in relevant outlets.

- Track media coverage and contribute to monthly PR performance reporting.

Social Media Content:

- Craft platform-specific content (LinkedIn, Twitter, etc.) that supports campaigns, product launches, and PR initiatives.

- Support social amplification of media coverage, interviews, and announcements.

Brand Messaging & Tone:

- Maintain consistency in tone and messaging across all content formats.

- Help evolve messaging frameworks based on product/market changes.

Performance Monitoring:

- Analyze content and PR metrics such as engagement, traffic, backlinks, media placements, and brand mentions.

- Recommend improvements based on performance insights.

Cross-functional Collaboration:

- Partner with design, digital, product marketing, and sales teams to produce multimedia content and integrated campaigns.

Requirements:

- 5-6 years of experience in B2B content marketing, ideally within the SaaS or technology sector.

- Proven exposure to PR functions such as press release writing, media coordination, or corporate communications.

- Strong writing portfolio including blogs, whitepapers, media articles, and executive communication.

- Solid understanding of SEO, digital content trends, and B2B customer journeys.

- Excellent command over language, grammar, storytelling, and brand positioning.

- Familiarity with CMS and marketing tools (WordPress, HubSpot, Pardot, SEMrush, etc.

- Bachelors/Masters degree in Communications, Marketing, Journalism, or a related field.