Senior Content Writer

Position: Content Writers
Experience: 8+ years
Work Location: Chennai [ Work from Home]
Interview: In person at our Chennai office on Thursday, July 3rd

SKills: B2B and SaaS is a must


Job Description for Content Writer

• Be the internal custodian of the Worktual brand, ensuring the Comms Done Different positioning is understood internally & widely implemented consistently.
• Managing all website communication ensuring clarity & easy of understanding.
• Ensure the website has a best-in-class B2B / SaaS content including blogs & case studies.
• Developing and running creative ad campaigns and marketing communications.
• Develop, launch and manage effective, consistent, regular and ad-hoc advertising campaigns (through offshore Performance Marketing teams and/or agency).
• Manage social media channels (Twitter & LinkedIn), drive engagement and attract followers. Evaluate & recommend other online channels (e.g. Medium).
• Research & create blog posts and measure engagement from target clients.
• Undertake as well as update keyword research to ensure all Worktual content is optimised (together with offshore SEO team and/or agency).
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice and optimised for search & user experience for all channels of content including the website, blogs, case studies, social media, email, mobile and video.
• Review Marketing automation data, continuously optimise journeys to increase lead generation and conversion (together with offshore HubSpot team).
• Analyse and report on marketing content performance data to inform future business strategy and marketing decisions using available tools.
• Advising and directing client communication channels (e.g. web chat & e-mail).
• Contribute towards client promotional campaigns, providing thematic concepts & creative to assist the Sales effort with new business development.