Verticurl - Business Analyst (5-7 yrs)

Business Analyst

We are seeking a highly capable and dynamic Business Analyst to join our team.

In this role, you will work closely with clients and internal teams to translate business needs into clear, actionable requirements, playing a pivotal role in the successful delivery of digital and marketing technology solutions.

Youll act as the bridge between business stakeholders and development teams, ensuring technical solutions are aligned with strategic business objectives.

Key Responsibilities

- Conduct requirement-gathering workshops and stakeholder interviews to understand client needs.

- Translate business requirements into Functional Requirement Specifications (FRS) or Business Requirement Documents (BRD).

- Act as a liaison between clients and technical teams, ensuring clear communication and understanding.

- Collaborate with product management teams on roadmap planning and feature prioritization.

- Work closely with pre-sales to articulate product capabilities and value propositions.

- Prepare detailed user stories and manage product backlogs using tools like JIRA.

- Support functional testing and user acceptance testing (UAT).

- Help manage scope, requirements, and delivery expectations across internal and external stakeholders.

Must-Have Skills

- 5+ years of experience as a Business Analyst in a technology or digital transformation environment.

- Strong documentation skills: FRS, BRDs, user stories, acceptance criteria.

- Excellent communication and stakeholder management skills.

- Proficiency with Agile frameworks (Scrum/Kanban) and collaboration tools like JIRA.

- Strong understanding of CMS platforms such as Adobe AEM, Sitecore, Drupal, etc.

- Experience with DXPs, WCMS, or eCommerce platforms such as Sitecore, Acquia, Magento.

- Knowledge of analytics or reporting tools and platforms.

Preferred Skills

- Experience in marketing automation or customer data platforms (CDPs).

- Familiarity with data modeling, mapping, and governance concepts.

- Understanding of customer experience journeys and personalization strategies