Assistant Manager - Digital Marketing (7-10 yrs)

Key Responsibilities:

Digital Campaign Management:

- Assist in planning, executing, and optimizing paid and organic digital campaigns (Google Ads, Meta, LinkedIn, etc).

- Track and report performance KPIs (CTR, ROAS, CPL, CPC, etc.) and suggest improvements.

- Support in managing SEO & SEM strategies for better visibility and rankings.

Content & Communication:

- Collaborate with content creators and designers to develop campaign assets (ad copies, landing pages, emailers, etc).

- Ensure consistent brand voice and messaging across digital platforms.

- Contribute to blog strategy, newsletters, and other content initiatives.

Marketing Automation & CRM:

- Assist in managing email campaigns via tools like Mailchimp, HubSpot, Zoho, etcs.

- Support lead nurturing workflows and CRM integration efforts.

- Help maintain clean and up-to-date marketing lists and segmentation.

Analytics & Reporting:

- Use tools like Google Analytics, Search Console, and ad managers to track and report performance.

- Provide insights for A/B testing, budget allocation, and content performance.

Collaboration & Coordination:

- Coordinate with internal teams (Sales, Design, Product) to align campaigns with business goals.

- Liaise with vendors, agencies, and freelancers when required.

Key Requirements:

- Degree in Marketing, Business, Communications, or related fieid.

- 7+ years of experience in digital marketing or performance marketing.

- Hands-on knowledge of tools: Google Ads, Meta Business Suite, Google Analytics, SEMrush/Ahrefs, email marketing platforms.

- Basic understanding of HTML/CSS and WordPress is a plus.

- Strong analytical skills, with attention to detail and data-driven mindset.

- Good written and verbal communication skills.

- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.