Digital Marketing Trainer

Key Responsibilities:

• Conduct training sessions covering all major aspects of digital marketing:
  
• Search Engine Optimization (SEO)
  
• Search Engine Marketing (SEM Google Ads)
  
• Social Media Marketing (SMM)
  
• Content Marketing
  
• Email Marketing
  
• Affiliate and Influencer Marketing
  
• Web and Campaign Analytics
  
• Deliver specialized modules on advanced AI-integrated digital marketing techniques, including:
  
• AI tools for content creation (e.g., ChatGPT, Jasper AI)
  
• Predictive analytics and customer behavior analysis
  
• AI-driven ad targeting and automation tools
  
• Marketing automation platforms such as HubSpot, Marketo, and others
  
• Create and update training materials, real-time assignments, and case studies.
  
• Evaluate student performance and provide detailed feedback and guidance.
  
• Conduct mock interviews, placement preparation, and personal mentoring sessions.
  
• Stay current with digital marketing trends, algorithm changes, and AI developments.
  
• Support the placement team in identifying skill gaps and preparing students accordingly.
  

Requirements:

• Strong domain expertise in digital marketing with proven work experience in running performance-driven campaigns.

• Proficiency in key tools and platforms such as:

• Google Ads, Google Analytics 4, GTM

• SEMrush, Ahrefs, Ubersuggest

• Meta Ads Manager, LinkedIn Ads, YouTube Studio

• Canva, Figma (for creatives)

• Mailchimp, Zoho Campaigns

• WordPress (basic to intermediate)

• Excellent communication and presentation skills.

• Passion for mentoring, teaching, and guiding learners.

• Industry certifications (Google, Meta, HubSpot) are an added advantage.

Preferred candidate profile

• Bachelor's degree in Marketing, Business, or a related field (preferred).
  
• 2 to 5 years of hands-on experience in digital marketing or training roles.
  
• Strong practical knowledge of digital marketing channels and tools.
  
• Proven experience with AI tools and automation platforms used in marketing.
  
• Excellent communication, presentation, and classroom management skills.
  
• Certification in Digital Marketing (Google, Meta, HubSpot, etc.) is a plus.
  
• Passion for teaching, mentoring, and upskilling young professionals.