Digital Marketing Executive

Role & responsibilities

• Plan and implement integrated digital marketing campaigns across various channels (social, search and display).
• Google my business listing and keyword re-search
• Measure campaign ROI and KPIs.
• Manage and improve online content, considering SEM, SEO and Google Analytics.
• Build an inbound marketing plan.
• Forecast sales performance trends.
• Develop, execute and evaluate promotional campaigns across social media platforms, including ongoing testing
• Create content for organic and paid posts for social media
• Create and manage the marketing automation programs for both email and SMS channels
• Monitor, test, optimize and evaluate lead generation campaigns

Preferred candidate profile

1. Thorough experience with Google Ad words, Google Analytics, SEO/SEM.
2. Good knowledge and experience with online marketing tools and best practices.
3. Experience in creative content writing, analytical mindset and critical thinking.
4. Familiarity with web design.
5. Must and should have Branding and online marketing skills