Head - Marketing - Luxury Lifestyle Brand (8-15 yrs)

Job Title: Head of Marketing

Reporting: CEO

Experience: 8-15 Years (with proven track record of building a brand from scratch)

Location: Churchgate, Mumbai ( Onsite, full time)

Compensation: Open to discuss based on current CTC

About the Company:

The brand is redefining what modern luxury means-through artisanal craftsmanship, conscious living, and sensory-driven experiences. From premium teas and coffees to curated gifting, their offerings are rooted in quality, storytelling, and sustainability. The brand is on a mission to become a leading name in the world of refined, purpose-driven lifestyle products.

The Role:

We're seeking a Head of Marketing who brings not just strategic thinking, but also hands-on execution, hustle, and a passion for building. This role is ideal for someone who has grown through the ranks, launched brands from scratch, and thrives in dynamic, high-growth environments.

You'll be responsible for shaping and leading the entire marketing function-from brand identity and packaging to digital campaigns and omnichannel engagement.

This is a builder's role, perfect for someone who's equally confident in creative brainstorms and leadership meetings.

Key Responsibilities:

Brand Strategy & Identity:

- Define and lead brand positioning, tone of voice, visual identity, and purpose

- Craft a compelling narrative that unites themes of luxury, craftsmanship, and sustainability

- Oversee packaging design, brand guidelines, and consistency across all touchpoints.

Campaigns & Execution:

- Lead full-funnel marketing campaigns, including product launches, festive initiatives, and storytelling content

- Execute high-impact digital strategies across Meta, Google, email marketing, influencer collaborations, and more

- Develop go-to-market strategies for new product lines and sub-brands.

Cross-Channel Collaboration:

- Partner with sales, retail, and quick-commerce platforms (e.g., Blinkit, Zepto) for co-branded initiatives

- Design and implement BTL activations and in-store experience strategies.

Customer Engagement & Insights:

- Build and scale customer loyalty programs, CRM workflows, and feedback mechanisms

- Leverage customer insights, market data, and competitive analysis to inform marketing decisions.

Team Building & Leadership:

- Hire, mentor, and lead a high-performing team across digital, brand, design, and performance marketing

- Collaborate closely with founders and cross-functional leadership to align marketing with business objectives.

Must have:

- A self-driven marketing leader with end-to-end experience-from campaign execution to strategic planning

- Known for rolling up your sleeves and driving results, not just building presentations

- A storyteller who values aesthetics, craftsmanship, and customer connection

- Obsessed with outcomes and real-world impact

- Experienced in D2C, digital-first, FMCG, or lifestyle brands

- Bonus: Passionate about conscious consumption, sustainability, and modern luxury

What's in It for You:

- The chance to define and lead the voice of a rising premium lifestyle brand

- Direct influence on growth, customer engagement, and market perception

- A collaborative, fast-paced, founder-led environment

- Competitive compensation and meaningful career growth