Wokelo - Growth Marketing Manager - IIM/ISB/XLRI/MDI/FMS (4-8 yrs)

Were on the lookout for an experienced Growth Marketing Manager based in India, ideally from a top-tier B-school, with prior experience in SaaS-based fintech startups. As our first Growth Marketing hire in India, you'll play a pivotal role in driving pipeline growth and brand awareness for Wokelo's Gen-AI-powered investment research platform. This is a high-impact individual contributor role with a clear growth path to Marketing Director.

About Wokelo:

Wokelo is a Gen-AI powered investment research platform that automates complex research and analysis tasks traditionally performed by humans. Were trusted by leading Private Equity, Investment Banks, Corporate Strategy teams, Venture Capital firms, and Fortune 500 companies.

Our proprietary agentic technology and state-of-the-art LLMs deliver rich insights and high-fidelity analysis in minutes - transforming the way financial decisions are made. Headquartered in Seattle with a global team, were backed by top VCs and industry leaders.

Key Responsibilities:

Account-Based Marketing (ABM):

- Lead creation & execution of our ABM strategy targeting enterprise clients.

- Manage multichannel ABM campaigns email, paid, content, social, events.

- Track and report KPIs like engagement, velocity, and pipeline growth.

Field Marketing (Events/Conferences):

- Plan and execute virtual/in-person B2B events and sponsorships.

- Collaborate with customers and KOLs to position Wokelo as a thought leader.

Ecosystem Marketing/Partnerships:

- Develop strategic partnerships and co-marketing opportunities.

Content Marketing & Copywriting:

- Create tailored content across buyer journey stages from web copy to case studies and whitepapers.

- Own copy across digital assets applying SEO best practices and AI/finance industry knowledge.

- Actively engage on LinkedIn to drive thought leadership.

Marketing Leadership & Strategy:

- Own product marketing launches, sales enablement, and paid acquisition efforts.

- Manage external agencies for content, PR, SEO, and demand generation.

- Optimize inbound growth from high-value financial segments.

Who You Are?

- 4+ years of experience in growth marketing at a Seed/Series-A startup (preferably B2B SaaS/Fintech).

- MBA from a premier B-school in India (e.g., IIMs, ISB, XLRI, MDI, FMS)

- Expertise in ABM, SEO, content marketing, and paid acquisition.

- Strong analytical, strategic, and execution capabilities.

- Excellent communication and stakeholder management skills.

- Familiarity with financial technology or AI-driven platforms is a strong plus.

Why Youll Want to Work Here ?

- Be a founding team member at a fast-scaling Gen-AI startup

- Competitive compensation + performance bonuses + ESOPs

- Full health coverage, flexible time-off, and remote work culture

- Bi-annual global offsites for strategic alignment and team bonding

- Ownership, autonomy, and the opportunity to build from the ground up