Senior Associate - Growth

Lifecycle Campaign Strategy & Execution: ? Design, execute, and optimize retention marketing campaigns focused on increasing student engagement, course completion rates, subscription renewals, and re-activation. ? Use MoEngage to manage personalized multi-channel campaigns across push notifications, in-app messages, emails, and WhatsApp Messages. ? Map learner journeys and create automated workflows using MoEngage Flows and Smart Triggers based on behavioral and academic engagement data. ? Cross-Functional Collaboration: ? Work closely with Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones, curriculum needs, and platform updates. ? Partner with Brand and Creative teams to ensure learner messaging is consistent, motivational, and aligned with educational goals. ? Content Personalization & Engagement: ? Develop personalized communication tracks for different user segments (e.g., new learners, drop-offs, high performers, inactive students). ? Drive engagement through nudges, reminders, motivational content, milestone celebrations, and academic performance insights. ? Performance Analytics & ROI Tracking: ? Track and analyze key retention KPIs, including batch enrollments, course purchases, lesson engagement, active learners, course completion rates, D7/D30 retention, and subscription renewal rates to evaluate learner behavior, campaign effectiveness, and overall platform engagement. ? Analyze campaign performance via MoEngage Analytics, Google Firebase, and internal dashboards, providing data-backed insights and recommendations. ? Platform Mastery: ? Deep knowledge of MoEngage, including its segmentation engine, real-time triggers, campaign orchestration, and predictive analytics. ? Familiarity with WebEngage, CleverTap, or Braze is a plus, but MoEngage experience is mandatory. ? Maintain a test-and-learn mindset, using A/B and multivariate testing to improve creative and channel performance.

Kozhikode

Kerala

India

Bachelor s degree in Marketing, Business, Education, or a related field. ? 4 years of experience in retention, lifecycle, or CRM marketing, preferably within EdTech. ? Proven success managing user retention and engagement campaigns with measurable results. Building retention campaigns from scratch, including journey mapping and trigger logic, is a plus. ? Hands-on experience with MoEngage, including workflow automation, segmentation, and analytics. ? Strong analytical skills; ability to synthesize learner data into actionable strategies.