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Bluestone.com
3.8
based on 369 Reviews

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Company Overview
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Working at Bluestone.com
Company Summary
Bluestone.com leads the fine jewellery market in India, prioritizing exceptional craftsmanship and customer experience through a modern omnichannel retail strategy.
Overall Rating
3.8/5
based on 369 reviews

3% below
industry average

Highly rated for 
Salary

Critically rated for
Promotions
Work Policy

Work from office
92% employees reported

Rotational Shift
37% employees reported

Strict timing
56% employees reported

No travel
47% employees reported
View detailed work policy
Top Employees Benefits
Health insurance
14 employees reported
Job/Soft skill training
10 employees reported
Professional degree assistance
4 employees reported
Free meal
3 employees reported
View all benefits
About Bluestone.com
Founded in2011 (14 yrs old)
India Employee Count501-1k
Global Employee Count--
India HeadquartersBangalore,Karnataka, India
Office Locations
Websitebluestone.com
Primary Industry
Other Industries

View in video summary
Established in 2011, BlueStone is India's leading destination for high quality fine jewellery with strikingly exquisite designs. We aim at revolutionizing the fine jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and customer experience.
Our stores have been instrumental in spreading the shine of BlueStone and bringing us closer to our customers. With world-class experience, friendly staff and the dazzling beauty of exquisite jewellery, every store is a sparkling gem. With state of art technology integration, BlueStone provides seamless omnichannel experience to customers.
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Bluestone.com Ratings
based on 369 reviews
Overall Rating
3.8/5
How AmbitionBox ratings work?

5
158

4
74

3
56

2
23

1
58
Category Ratings
3.9
Salary
3.6
Work-life balance
3.6
Skill development
3.5
Company culture
3.5
Work satisfaction
3.4
Job security
3.2
Promotions
Bluestone.com is rated 3.8 out of 5 stars on AmbitionBox, based on 369 company reviews.This rating reflects an average employee experience, indicating moderate satisfaction with the company’s work culture, benefits, and career growth opportunities. AmbitionBox gathers authentic employee reviews and ratings, making it a trusted platform for job seekers and employees in India.
Read more
Gender Based Ratings at Bluestone.com
based on 359 reviews
3.7
Rated by 93 Women
Rated 3.8 for Salary and 3.5 for Skill development
3.8
Rated by 266 Men
Rated 3.9 for Salary and 3.6 for Work-life balance
Work Policy at Bluestone.com
based on 72 reviews in last 6 months

Work from office
92%

Permanent work from home
6%

Hybrid
2%
Bluestone.com Reviews
Top mentions in Bluestone.com Reviews
+ 5 more
Compare Bluestone.com with Similar Companies
![]() | ![]() Change Company | ![]() Change Company | ![]() Change Company | |
---|---|---|---|---|
Overall Rating | 3.8/5 based on 369 reviews | 4.6/5 based on 1.6k reviews | 4.4/5 based on 1.8k reviews | 4.2/5 based on 951 reviews |
Highly Rated for | Salary | Skill development Salary Job security | Job security Skill development Company culture | Skill development Company culture Job security |
Critically Rated for | Promotions | ![]() No critically rated category | ![]() No critically rated category | ![]() No critically rated category |
Primary Work Policy | Work from office 92% employees reported | Work from office 76% employees reported | Work from office 89% employees reported | Work from office 76% employees reported |
Rating by Women Employees | 3.7 Good rated by 93 women | 4.6 Excellent rated by 185 women | 4.4 Good rated by 634 women | 4.2 Good rated by 276 women |
Rating by Men Employees | 3.8 Good rated by 266 men | 4.6 Excellent rated by 1.3k men | 4.5 Good rated by 1.1k men | 4.1 Good rated by 612 men |
Job security | 3.4 Average | 4.5 Good | 4.5 Good | 4.0 Good |
View more
Bluestone.com Salaries
Bluestone.com salaries have received with an average score of 3.9 out of 5 by 369 employees.
Senior Sales Executive
(300 salaries)

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₹2.4 L/yr - ₹5.7 L/yr
Store Manager
(156 salaries)

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₹4.7 L/yr - ₹9.6 L/yr
Sales Executive
(128 salaries)

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₹1.9 L/yr - ₹4.7 L/yr
Assistant Store Manager
(123 salaries)

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₹3.8 L/yr - ₹7 L/yr
Area Business Manager
(76 salaries)

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₹7.5 L/yr - ₹25 L/yr
Retail Store Manager
(19 salaries)

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₹5 L/yr - ₹8.5 L/yr
Senior Customer Relationship Officer
(16 salaries)

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₹3.8 L/yr - ₹5.5 L/yr
General Manager
(13 salaries)

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₹21 L/yr - ₹28 L/yr
Regional Trainer
(10 salaries)

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₹4.5 L/yr - ₹8.6 L/yr
Deputy Manager
(9 salaries)

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₹7.6 L/yr - ₹12 L/yr
Bluestone.com Interview Questions
A Store Manager was asked Q. How would you convince a customer?
An Assistant Sales Manager was asked 12mo agoQ. How can you contribute extraordinary benefits to our company?
An Assistant Store Manager was asked 1mo agoQ. According to your understanding, what is the role of a store manager?
A Sales Executive was asked Q. Rate your communication skills.
A Senior Customer Relationship Officer was asked Q. How do you think you can manage retail sales without having prior expe...read more
Bluestone.com Jobs
Popular Designations Bluestone.com Hires for
Sales Executive
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Assistant Manager- HR
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HR Business Partner
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Current Openings
Bluestone.com News
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[Update] D2C Jewellery Startup GIVA Nets INR 530 Cr From Creaegis, Others
- D2C jewellery startup GIVA raised INR 530 Cr in its latest funding round led by Creaegis.
- Existing investors like Premji Invest, Epiq Capital, and Edelweiss Discovery Fund also participated.
- The funds will be used to enhance retail and digital presence, upgrade supply chain tech, and expand product offerings.
- GIVA plans to open 145-150 stores targeting tier II cities, adding to its current 240+ stores.
- COO Aditya Labroo has been promoted as a co-founder of the Bengaluru-based startup.
- GIVA is valued at $374 Mn, up from $254 Mn in its last funding round.
- A resolution was passed to issue Series C CCPS to raise INR 450 Cr, with Creaegis leading the investment.
- Premji Invest and Epiq Capital are among the backers injecting funds.
- GIVA widened its product range to include gold and lab-grown diamond jewellery alongside silver.
- Currently, GIVA operates 199 stores across tier I & II cities and sells through various channels including its website and shop-in-shop setups.
- The company raised funding from Alteria Capital and Northern Arc earlier to expand its retail presence.
- GIVA's operating revenue increased by 66% YoY to INR 273.6 Cr, but its net loss widened due to increased metal procurement costs.
- The Indian online jewellery market sees GIVA competing with various players like Palmonas, Voylla, and BlueStone.
- BlueStone, GIVA's competitor, is preparing for a public listing in 2025 after receiving SEBI approval.
Inc42 | 25 Jun, 2025
![[Update] D2C Jewellery Startup GIVA Nets INR 530 Cr From Creaegis, Others](https://inc42.com/cdn-cgi/image/quality=75/https://asset.inc42.com/2025/06/Giva-Social.png)
The Otipy Collapse, Urban Company’s Profitable FY25 & More
- Otipy, once a disruptor in agritech, collapsed due to competition from quick commerce players.
- Factors like capital-intensive last-mile delivery, thin margins, and challenges in demand forecasting led to Otipy's downfall.
- Suppliers are yet to receive their payments from Otipy, raising concerns about the farm-to-table model's sustainability.
- Urban Company reported a profitable FY25 with a net profit of INR 239.7 Cr and operating revenue of INR 1,144.4 Cr.
- WIOM raised $35 Mn led by Accel and Prosus to provide affordable internet services under the PM-WANI Scheme.
- BlueStone aims to raise INR 300-350 Cr at a $1.15 Bn valuation and filed its DRHP to raise INR 1,000 Cr.
- Physis Capital raised over INR 200 Cr for its fund targeting startups in edtech, fintech, and consumer services.
- Former Unacademy executive launched a new eyewear startup with $2.2 Mn seed funding from India Quotient.
- Oben closed its $11 Mn Series A funding round with investments from Helios Holdings and Sharda family office.
- ArisInfra's IPO subscription was at 24% on day 1, while Ola considers a zero-commission model for drivers.
Inc42 | 19 Jun, 2025

IPO-Bound BlueStone Eyes Unicorn Tag With Fresh Funding
- IPO-bound jewellery platform BlueStone aims for fresh capital at unicorn valuation of INR 11,500 Cr (around $1.15 Bn).
- BlueStone is inviting investors for pre-IPO capital infusion targeting a valuation exceeding $1 Bn, with an IPO valuation goal of INR 13,000 Cr.
- Investors offered entry point at 13% discount from IPO valuation.
- BlueStone forecasts a 38% increase in total revenue for FY25.
- Existing backers 360 One and Centrum Wealth plan to sell stakes, targeting INR 300 – 350 Cr in fresh funding.
- BlueStone secured INR 900 Cr last year, boosting valuation to $970 Mn; investors included Peak XV Partners, Prosus, and others.
- Founded in 2011, BlueStone offers over 8,000 jewellery designs across categories and competes with CaratLane and GIVA.
- BlueStone submitted DRHP for INR 1,000 Cr IPO in December 2024, obtaining SEBI approval in April.
- BlueStone's IPO includes a fresh share issue worth up to INR 1,000 Cr and an OFS component of 2.4 Cr equity shares.
Inc42 | 18 Jun, 2025

IPO-bound BlueStone geared for unicorn tag
- Private wealth management firms 360 One and Centrum Wealth are facilitating secondary deals worth Rs 300–350 crore in BlueStone ahead of its IPO, valuing the company at Rs 10,500 crore.
- Singapore-based RB Investments is set to exit BlueStone and make a 10–12x return on its investment through these deals, having backed the company between 2016 and 2019.
- The secondary deals are driven by investor interest prior to BlueStone finalizing its IPO pricing, with wealth managers targeting domestic family offices and HNIs for investment.
- BlueStone filed its DRHP with Sebi in December and gained approval in April for an IPO that includes a fresh capital raise of Rs 1,000 crore and nearly 24 million shares for sale by existing stakeholders.
- Investors bullish on the jewellery business include Peak XV Partners, Prosus, Steadview Capital, and Infosys cofounder Kris Gopalakrishnan’s family office, among others.
- BlueStone raised Rs 40 crore in debt in May this year from BlackSoil and Caspian Impact Investments, following a Rs 900-crore funding round in August 2024.
- The trend in investor interest in jewellery businesses has increased since the Tata Group's acquisition of CaratLane at a valuation of Rs 17,000 crore.
- Omnichannel jewellery startup Giva is also in talks to raise Rs 450 crore in financing.
- BlueStone's revenue for fiscal 2024 was Rs 1,266 crore, with a net loss of Rs 59 crore in the first three months of fiscal 2025.
Economic Times | 18 Jun, 2025

Valorant Backer Drives Doubled EPS For Prosus As Firm Readies Lifestyle Ecommerce Push In India
- Prosus NV is planning to enhance its lifestyle e-commerce presence in India, Latin America, and Europe, focusing on innovation and AI-driven technology.
- The company anticipates a doubling of its earnings per share (EPS) in the last fiscal year due to accelerated growth in its e-commerce businesses, particularly driven by its holding in Tencent Holdings Ltd., the company behind Valorant.
- Prosus expects its headline EPS from continued operations to grow between 91% and 100% year-on-year for the period ending in March.
- The company aims to increase its e-commerce bottom line to double its overall value by 2028, with investments in diverse sectors like food delivery, finance, and e-commerce in India.
- Prosus has expressed openness to invest between $5 million and $1 billion in Indian ventures, including Swiggy, Meesho, PayU, Urban Company, and others.
- Rapido has considered a new platform for its food delivery business, eyeing further expansion in the Indian market.
- In its half-yearly disclosure, Prosus saw varying returns from its investments in Indian startups, with negative internal rates of return, revenue growth, and potential IPOs on the horizon for companies like PayU, Meesho, and Bluestone.
- The revenue of PayU India business grew by 12% to $237 million, with solid growth in total payments and improvements in EBIT margins. PharmEasy delivered a negative IRR of -38%, while other investments showed positive returns.
- Prosus is enthusiastic about investment prospects in India, exemplified by its continuous investments in innovative Indian startups and a willingness to increase funding in the country.
- Chief Executive Fabricio Bloisi aims to streamline Prosus' strategy across its diverse global investments spanning five continents.
- The company's financial statements to be released on June 23 will provide more insights into its recent growth and future plans.
- Prosus' strategic focus includes leveraging AI-driven technology for sustainable growth, with a positive outlook on Indian investment opportunities.
- Overall, Prosus remains optimistic about its investments in India and other regions, positioning itself for sustained profitable growth and value creation.
- Prosus is actively seeking opportunities to expand its presence in key markets like India, emphasizing investment flexibility and the search for pioneering entrepreneurs and innovators.
- The company's robust financial performance and strategic investments in Indian startups underscore its commitment to accelerating growth and profitability.
- The firm's expansion plans in India align with its broader goal to enhance its e-commerce footprint globally and drive long-term value creation.
Bloomberg Quint | 12 Jun, 2025
How GIVA Crafted An INR 500 Cr+ Brand On Silver Jewellery And Lab-Grown Diamonds
- GIVA, founded by Ishendra Agarwal, Nikita Prasad, and Sachin Shetty, grew into a successful INR 505 Cr brand in the silver and lab-grown diamond jewellery space by modernizing silver jewellery and building trust while buying online.
- The company's revenue surged by 100% in FY25 to INR 250 Cr, securing a strong market position alongside competitors like CaratLane and Bluestone.
- India's jewellery market is projected to grow, with GIVA tapping into the trend of lab-grown diamonds and introducing a loyalty program to drive repeat purchases.
- With a focus on lab-grown diamonds, GIVA captured 20% of its FY25 revenues and strategically expanded offline to complement its online presence.
- The company's data-driven approach and product diversification, including sub-brands like Heer By GIVA, contributed to its growth and customer appeal.
- Despite past successes, GIVA faces challenges in India's gold-centric jewellery market and the need for sustained investment in branding and differentiation.
- The startup plans to enter the capital market for further expansion and faces the task of maintaining its competitive edge in a rapidly evolving industry.
Inc42 | 12 Jun, 2025

Bluestone secures ₹40 crore debt funding from Blacksoil, Caspian
- Bluestone, a fine jewelry startup, secured ₹40 crore debt funding from Blacksoil and Caspian.
- The funding includes allotment of 800 non-convertible debentures with face value of ₹5 lakh each, where Blacksoil India Credit Fund II, Blacksoil Capital Private Limited, and Caspian Impact Investments were allotted debentures.
- Blacksoil Group and Caspian Impact Investments had announced a merger through share swap in September last year.
- Bluestone plans to utilize the funding for working capital requirements and general corporate purposes after receiving board approval for its ₹1,000 crore IPO debut in December.
HinduBusinessLine | 15 May, 2025

BlueStone Bags INR 40 Cr In Debt From BlackSoil, Others
- BlueStone, an omnichannel jewellery company, has raised INR 40 Cr in debt from BlackSoil and Caspian Impact Investments for its planned IPO.
- The company allotted 800 non-convertible debentures to raise the amount, with INR 20 Cr from BlackSoil India Credit Fund II, INR 10 Cr from Blacksoil Capital Private Limited, and INR 10 Cr from Caspian Impact Investments.
- BlueStone filed its draft red herring prospectus for a INR 1000 Cr IPO in December last year, aiming to deploy INR 750 Cr for working capital requirements and INR 250 Cr for general corporate purposes.
- Existing investors like Accel, Kalaari Capital, and others will offload their shares in the IPO, while BlueStone's financials for FY24 saw a net loss decline of 15% YoY and operating revenue increase by 64%.
Inc42 | 14 May, 2025

CaratLane’s Q4 Revenue Rises 23% YoY To INR 883 Cr
- CaratLane, a subsidiary of Titan, reported a 23% year-on-year increase in total income for Q4 FY25, reaching INR 883 Cr.
- EBIT for the quarter stood at INR 70 Cr, marking a 35.1% rise from the previous year, with EBIT margin growing to 7.9%.
- For the fiscal year FY25, CaratLane's total income surged 24% to INR 3,583 Cr, with EBIT at INR 296 Cr and an EBIT margin of 8.3%.
- The company added 17 new stores, recording growth in various product categories and operational efficiencies, competing with brands like Kalyan Jewellers and BlueStone.
Inc42 | 9 May, 2025

Meet The Investors Betting Big On India’s Ecommerce Boom
- India's ecommerce industry is set to reach a staggering $400 Bn by 2030, growing steadily at a rate of 19% CAGR, driven by digital shopping surge during the pandemic and increased smartphone penetration.
- The quick commerce market is rapidly expanding, expected to hit $40 Bn by 2030, with players like Blinkit, Zepto, and Swiggy Instamart reaching tier II and III cities.
- Investors have poured over $35 Bn in 1,900+ deals in India's ecommerce sector from 2014 to 2024, making it the second most active startup space in the country.
- The sector houses 25 unicorns, 20 soonicorns, and 990 funded startups with a combined valuation of $96 Bn, featuring iconic names like Flipkart, boAt, and Nykaa.
- Top investors ruling the ecommerce realm include names like Venture Catalysts, Accel, Peak XV, DSG Consumer Partners, Elevation Capital, Fireside Ventures, Z47, Tiger Global, Inflection Point Ventures, and more.
- Venture Catalysts, with 61 deals, has backed startups like Beardo, Power Gummies, and Rentomojo, playing a significant role in the ecommerce investment ecosystem in India.
- Accel, with 55 deals, has a diverse portfolio including companies like Flipkart, Myntra, BlueStone, and Captain Fresh, showcasing a strong foothold in India's ecommerce landscape.
- Peak XV, previously Sequoia Capital India, has invested in unicorns like Meesho and Purplle, and has launched the Peak XV Anchor Fund to bolster its investment efforts.
- DSG Consumer Partners, Elevation Capital, Fireside Ventures, Z47, Tiger Global, and other investors have also made significant contributions to the growth of India's ecommerce industry.
- Notable investments by these investors span across various sectors within ecommerce, reflecting a diverse and dynamic investment landscape in India.
Inc42 | 27 Apr, 2025

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Bluestone.com FAQs
When was Bluestone.com founded?
Bluestone.com was founded in 2011. The company has been operating for 14 years primarily in the Jewellery sector.
Where is the Bluestone.com headquarters located?
Bluestone.com is headquartered in Bangalore,Karnataka. It operates in 3 cities such as Mumbai, Bangalore / Bengaluru, New Delhi. To explore all the office locations, visit Bluestone.com locations.
How many employees does Bluestone.com have in India?
Bluestone.com currently has more than 500+ employees in India. Sales & Business Development department appears to have the highest employee count in Bluestone.com based on the number of reviews submitted on AmbitionBox.
Does Bluestone.com have good work-life balance?
Bluestone.com has a Work-Life Balance Rating of 3.6 out of 5 based on 300+ employee reviews on AmbitionBox. 63% employees rated Bluestone.com 4 or above, while 37% employees rated it 3 or below on work-life balance. This indicates that the majority of employees feel a generally balanced work-life experience, with some opportunities for improvement based on the feedback. We encourage you to read Bluestone.com work-life balance reviews for more details.
Is Bluestone.com good for career growth?
Career growth at Bluestone.com is rated as moderate, with a promotions and appraisal rating of 3.2. 37% employees rated Bluestone.com 3 or below, while 63% employees rated it 4 or above on promotions / appraisal. This rating suggests that while some employees view growth opportunities favorably, there is scope for improvement based on employee feedback. We recommend reading Bluestone.com promotions / appraisals reviews for more detailed insights.
What are the pros and cons of working in Bluestone.com?
Working at Bluestone.com comes with several advantages and disadvantages. It is highly rated for salary & benefits. However, it is poorly rated for promotions / appraisal, job security and work satisfaction, based on 300+ employee reviews on AmbitionBox.
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