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DS GroupVerified

4.1
based on 2.5k Reviews
Video summary
Proud winner of ABECA 2025 - AmbitionBox Employee Choice Awards

Working at DS Group

Company Summary

DS Group is a leading FMCG conglomerate with a diverse portfolio in Food & Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail, Tobacco & more.

Overall Rating

4.1/5
based on 2.5k reviews
highly rated categories
5% above
industry average
highly rated categories
Highly rated for

Work-life balance, Job security, Salary

Work Policy
Work from office
Work from office
65% employees reported
Monday to Saturday
Monday to Saturday
78% employees reported
Strict timing
Strict timing
60% employees reported
Within city
Within city
45% employees reported
View detailed work policy
Top Employees Benefits
Health insurance
Health insurance
126 employees reported
Job/Soft skill training
Job/Soft skill training
108 employees reported
Office cab/shuttle
Office cab/shuttle
57 employees reported
Cafeteria
Cafeteria
51 employees reported
View all benefits

About DS Group

Founded in1929 (96 yrs old)
India Employee Count10k-50k
Global Employee Count--
India HeadquartersNoida, Uttar Pradesh, India
Office Locations
Websitedsgroup.com
Primary Industry
View in video summary
The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading Fast Moving Consumer Goods (FMCG) conglomerate with strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth and innovation. The Group continues to build successful brands across many categories and its undeterred pursuit for ‘Quality & Innovation’ has given impetus to consumer loyalty and satisfaction.

The Group’s portfolio is extensive and diverse with presence in Mouth Freshener, Food and Beverage, Confectionery, Hospitality, Agri, Luxury Retail, Tobacco businesses and also other investments. Rajnigandha, Catch, Pulse, FRU, Maze, Ksheer, Pass Pass, BABA, Tulsi, L’Opera, Le Marche, Birthright, The Manu Maharani and Namah are some of the leading brands, the Group proudly shelters today. Guided by a clear set of values and built on a strong foundation of collective good, Corporate Social Responsibility is an integral part of the Group’s business objectives. The Group works on projects across the country to achieve this objective with a focus on critical areas such as Water, Livelihood and Education. These projects have a transformational impact on communities. Active participation from stakeholders is taken while creating awareness and during implementation to ensure long term sustainability of the projects. Future-focused, the Group has been steadily expanding its ‘green’ initiatives, including Energy and Water Conservation, to reflect its response to what the world needs and its own role as a committed corporate citizen.
Mission: We are constantly striving to achieve excellence in all our endeavors to create sustainable value for our stakeholders and the community at large.
Vision: To be a leading quality & innovation driven global conglomerate.
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1000+ Followers
Brands of Dharampal Satyapal Group
Catch Foods Logo

Catch Foods

4.1
 • 224 reviews
Le Marche Logo

Le Marche

3.3
 • 102 reviews
DS Drinks & Beverages Logo

DS Drinks & Beverages

3.6
 • 31 reviews

ABECA - AmbitionBox Employee Choice Awards

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Best of the best, rated by employees
DS Group won India’s Largest Employee Choice Awards in Large Companies Category.
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Top Rated Large Company
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Top Rated FMCG Company
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DS Group Ratings

based on 2.5k reviews

Overall Rating

4.1/5
How AmbitionBox ratings work?
5
1.3k
4
556
3
294
2
130
1
219

Category Ratings

4.0

Work-life balance

3.9

Job security

3.9

Salary

3.8

Company culture

3.7

Skill development

3.7

Work satisfaction

3.4

Promotions

DS Group is rated 4.1 out of 5 stars on AmbitionBox, based on 2.5k company reviews. This rating reflects a generally positive employee experience, indicating satisfaction with the company’s work culture, benefits, and career growth opportunities. AmbitionBox gathers authentic employee reviews and ratings, making it a trusted platform for job seekers and employees in India.
Read more
Gender Based Ratings at DS Group
based on 2.4k reviews
3.9
Rated by 74 Women
Rated 4.0 for Work-life balance and 3.9 for Job security
4.1
Rated by 2.3k Men
Rated 4.0 for Work-life balance and 3.9 for Salary

Work Policy at DS Group

based on 440 reviews in last 6 months
Work from office
65%
Hybrid
29%
Permanent work from home
6%

DS Group Reviews

Top mentions in DS Group Reviews

+ 5 more

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Highly Rated for
Work-life balance
Salary
Job security
Job security
Skill development
Skill development
Job security
Company culture
Salary
Job security
Critically Rated for
No critically rated category
Promotions
Promotions
No critically rated category
Primary Work Policy
Work from office
65% employees reported
Work from office
75% employees reported
Work from office
52% employees reported
Work from office
63% employees reported
Rating by Women Employees
3.9
Good
rated by 74 women
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Good
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Rating by Men Employees
4.1
Good
rated by 2.3k men
3.9
Good
rated by 5.3k men
4.2
Good
rated by 5.1k men
3.9
Good
rated by 2.9k men
Job security
3.9
Good
4.1
Good
4.0
Good
3.8
Good
View more

DS Group Salaries

DS Group salaries have received with an average score of 3.9 out of 5 by 2.5k employees.

Sales Officer

(1.1k salaries)
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₹2.1 L/yr - ₹5.7 L/yr

Area Sales Manager

(327 salaries)
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₹8.9 L/yr - ₹16.2 L/yr

Senior Sales Officer

(256 salaries)
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₹2.5 L/yr - ₹6.5 L/yr

Deputy Manager

(216 salaries)
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₹8 L/yr - ₹14 L/yr

Sales Executive

(120 salaries)
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₹2.2 L/yr - ₹6.7 L/yr

Senior Officer

(107 salaries)
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₹3 L/yr - ₹6.4 L/yr

Area Sales Executive

(88 salaries)
Unlock
₹3.6 L/yr - ₹8.4 L/yr

Executive Production

(87 salaries)
Unlock
₹3.2 L/yr - ₹7.5 L/yr

Production Officer

(66 salaries)
Unlock
₹2.4 L/yr - ₹4.2 L/yr

Officer

(59 salaries)
Unlock
₹2.1 L/yr - ₹5.2 L/yr

DS Group Interview Questions

A Sales Officer was asked 3mo agoQ. How many years of sales experience do you have?
An Area Sales Manager was asked Q. How would you increase sales?
Get interview-ready with top interview questions and answer
An Executive was asked Q. What is a cam and follower, and how does it work?
A Maintenance Officer was asked 1mo agoQ. What is an ACB breaker?
A Senior Sales Officer was asked Q. What can you do to increase sales?

DS Group News

DS Group to expand brand Pulse into new categories, international territories

HinduBusinessLine | 26 Jun, 2025
DS Group to expand brand Pulse into new categories, international territories

DS Group aims to double revenues in next 4-5 years

HinduBusinessLine | 23 Apr, 2025
DS Group aims to double revenues in next 4-5 years

CCI Clears Patanjali Bid To Buy Adar Poonawalla-Backed Magma General Insurance

Bloomberg Quint | 16 Apr, 2025
CCI Clears Patanjali Bid To Buy Adar Poonawalla-Backed Magma General Insurance

Using AI for English lessons; Filmmakers reclaiming Dalit narratives

Yourstory | 20 Feb, 2025
Using AI for English lessons; Filmmakers reclaiming Dalit narratives

Botanic Healthcare raises Rs 250 Cr in its maiden PE round

Yourstory | 7 Jan, 2025
Botanic Healthcare raises Rs 250 Cr in its maiden PE round
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DS Group FAQs

When was DS Group founded?
DS Group was founded in 1929. The company has been operating for 96 years primarily in the FMCG sector.
Where is the DS Group headquarters located?
DS Group is headquartered in Noida, Uttar Pradesh and has an office in Noida.
How many employees does DS Group have in India?
DS Group currently has more than 10,000+ employees in India. Sales & Business Development department appears to have the highest employee count in DS Group based on the number of reviews submitted on AmbitionBox.
Does DS Group have good work-life balance?
DS Group has a work-life balance rating of 4.0 out of 5 based on 2,400+ employee reviews on AmbitionBox. 74% employees rated DS Group 4 or above on work-life balance. This rating reflects the company's efforts to help employees maintain a healthy balance between their personal and professional lives. We encourage you to read DS Group work-life balance reviews for more details.
Is DS Group good for career growth?
Career growth at DS Group is rated as moderate, with a promotions and appraisal rating of 3.4. 26% employees rated DS Group 3 or below, while 74% employees rated it 4 or above on promotions / appraisal. This rating suggests that while some employees view growth opportunities favorably, there is scope for improvement based on employee feedback. We recommend reading DS Group promotions / appraisals reviews for more detailed insights.
What are the pros and cons of working in DS Group?
Working at DS Group comes with several advantages and disadvantages. It is highly rated for work life balance, job security and salary & benefits. However, it is poorly rated for promotions / appraisal, work satisfaction and skill development, based on 2,400+ employee reviews on AmbitionBox.
DS Group Overview
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