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DS Group
4.1
based on 2.5k Reviews

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Proud winner of ABECA 2025 - AmbitionBox Employee Choice Awards
Company Overview
Associated Companies
Company Locations
Working at DS Group
Company Summary
DS Group is a leading FMCG conglomerate with a diverse portfolio in Food & Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail, Tobacco & more.
Overall Rating
4.1/5
based on 2.5k reviews

5% above
industry average

Highly rated for 
Work-life balance, Job security, Salary
Work Policy

Work from office
65% employees reported

Monday to Saturday
78% employees reported

Strict timing
60% employees reported

Within city
45% employees reported
View detailed work policy
Top Employees Benefits
Health insurance
126 employees reported
Job/Soft skill training
108 employees reported
Office cab/shuttle
57 employees reported
Cafeteria
51 employees reported
View all benefits
About DS Group
Founded in1929 (96 yrs old)
India Employee Count10k-50k
Global Employee Count--
India HeadquartersNoida, Uttar Pradesh, India
Office Locations
Websitedsgroup.com
Primary Industry
Other Industries

View in video summary
The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading Fast Moving Consumer Goods (FMCG) conglomerate with strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth and innovation. The Group continues to build successful brands across many categories and its undeterred pursuit for ‘Quality & Innovation’ has given impetus to consumer loyalty and satisfaction.
The Group’s portfolio is extensive and diverse with presence in Mouth Freshener, Food and Beverage, Confectionery, Hospitality, Agri, Luxury Retail, Tobacco businesses and also other investments. Rajnigandha, Catch, Pulse, FRU, Maze, Ksheer, Pass Pass, BABA, Tulsi, L’Opera, Le Marche, Birthright, The Manu Maharani and Namah are some of the leading brands, the Group proudly shelters today. Guided by a clear set of values and built on a strong foundation of collective good, Corporate Social Responsibility is an integral part of the Group’s business objectives. The Group works on projects across the country to achieve this objective with a focus on critical areas such as Water, Livelihood and Education. These projects have a transformational impact on communities. Active participation from stakeholders is taken while creating awareness and during implementation to ensure long term sustainability of the projects. Future-focused, the Group has been steadily expanding its ‘green’ initiatives, including Energy and Water Conservation, to reflect its response to what the world needs and its own role as a committed corporate citizen.
The Group’s portfolio is extensive and diverse with presence in Mouth Freshener, Food and Beverage, Confectionery, Hospitality, Agri, Luxury Retail, Tobacco businesses and also other investments. Rajnigandha, Catch, Pulse, FRU, Maze, Ksheer, Pass Pass, BABA, Tulsi, L’Opera, Le Marche, Birthright, The Manu Maharani and Namah are some of the leading brands, the Group proudly shelters today. Guided by a clear set of values and built on a strong foundation of collective good, Corporate Social Responsibility is an integral part of the Group’s business objectives. The Group works on projects across the country to achieve this objective with a focus on critical areas such as Water, Livelihood and Education. These projects have a transformational impact on communities. Active participation from stakeholders is taken while creating awareness and during implementation to ensure long term sustainability of the projects. Future-focused, the Group has been steadily expanding its ‘green’ initiatives, including Energy and Water Conservation, to reflect its response to what the world needs and its own role as a committed corporate citizen.
Mission: We are constantly striving to achieve excellence in all our endeavors to create sustainable value for our stakeholders and the community at large.
Vision: To be a leading quality & innovation driven global conglomerate.
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Brands of Dharampal Satyapal Group

Catch Foods
4.1
• 224 reviews

Le Marche
3.3
• 102 reviews

DS Drinks & Beverages
3.6
• 31 reviews
ABECA - AmbitionBox Employee Choice Awards

Best of the best, rated by employees
DS Group won India’s Largest Employee Choice Awards in Large Companies Category.

Top Rated Large Company


Top Rated FMCG Company

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DS Group Ratings
based on 2.5k reviews
Overall Rating
4.1/5
How AmbitionBox ratings work?

5
1.3k

4
556

3
294

2
130

1
219
Category Ratings
4.0
Work-life balance
3.9
Job security
3.9
Salary
3.8
Company culture
3.7
Skill development
3.7
Work satisfaction
3.4
Promotions
DS Group is rated 4.1 out of 5 stars on AmbitionBox, based on 2.5k company reviews. This rating reflects a generally positive employee experience, indicating satisfaction with the company’s work culture, benefits, and career growth opportunities. AmbitionBox gathers authentic employee reviews and ratings, making it a trusted platform for job seekers and employees in India.
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Gender Based Ratings at DS Group
based on 2.4k reviews
3.9
Rated by 74 Women
Rated 4.0 for Work-life balance and 3.9 for Job security
4.1
Rated by 2.3k Men
Rated 4.0 for Work-life balance and 3.9 for Salary
Work Policy at DS Group
based on 440 reviews in last 6 months

Work from office
65%

Hybrid
29%

Permanent work from home
6%
DS Group Reviews
Top mentions in DS Group Reviews
+ 5 more
Compare DS Group with Similar Companies
![]() | ![]() Change Company | ![]() Change Company | ![]() Change Company | |
---|---|---|---|---|
Overall Rating | 4.1/5 based on 2.5k reviews | 3.9/5 based on 6.2k reviews | 4.2/5 based on 6.5k reviews | 3.9/5 based on 3.2k reviews |
Highly Rated for | Work-life balance Salary Job security | Job security Skill development | Skill development Job security Company culture | Salary Job security |
Critically Rated for | ![]() No critically rated category | Promotions | Promotions | ![]() No critically rated category |
Primary Work Policy | Work from office 65% employees reported | Work from office 75% employees reported | Work from office 52% employees reported | Work from office 63% employees reported |
Rating by Women Employees | 3.9 Good rated by 74 women | 3.6 Good rated by 560 women | 4.0 Good rated by 824 women | 3.6 Good rated by 186 women |
Rating by Men Employees | 4.1 Good rated by 2.3k men | 3.9 Good rated by 5.3k men | 4.2 Good rated by 5.1k men | 3.9 Good rated by 2.9k men |
Job security | 3.9 Good | 4.1 Good | 4.0 Good | 3.8 Good |
View more
DS Group Salaries
DS Group salaries have received with an average score of 3.9 out of 5 by 2.5k employees.
Sales Officer
(1.1k salaries)

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₹2.1 L/yr - ₹5.7 L/yr
Area Sales Manager
(327 salaries)

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₹8.9 L/yr - ₹16.2 L/yr
Senior Sales Officer
(256 salaries)

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₹2.5 L/yr - ₹6.5 L/yr
Deputy Manager
(216 salaries)

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₹8 L/yr - ₹14 L/yr
Sales Executive
(120 salaries)

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₹2.2 L/yr - ₹6.7 L/yr
Senior Officer
(107 salaries)

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₹3 L/yr - ₹6.4 L/yr
Area Sales Executive
(88 salaries)

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₹3.6 L/yr - ₹8.4 L/yr
Executive Production
(87 salaries)

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₹3.2 L/yr - ₹7.5 L/yr
Production Officer
(66 salaries)

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₹2.4 L/yr - ₹4.2 L/yr
Officer
(59 salaries)

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₹2.1 L/yr - ₹5.2 L/yr
DS Group Interview Questions
A Sales Officer was asked 3mo agoQ. How many years of sales experience do you have?
An Area Sales Manager was asked Q. How would you increase sales?
An Executive was asked Q. What is a cam and follower, and how does it work?
A Maintenance Officer was asked 1mo agoQ. What is an ACB breaker?
A Senior Sales Officer was asked Q. What can you do to increase sales?
DS Group Jobs
Popular Designations DS Group Hires for
Popular Skills DS Group Hires for
Current Openings
DS Group News
DS Group to expand brand Pulse into new categories, international territories
- DS Group closed FY25 with revenues of ₹10,000 crore with Pulse candy showing a strong CAGR growth of 15% in the hard-boiled candy segment.
- Pulse candy holds a significant 19% market share in the hard-boiled candy segment, leveraging raw mango and tangy flavors that appeal to both children and adults.
- DS Group plans to expand Pulse candy into multi-format offerings and target younger consumers with health-conscious options like Pulse Sugar Free, exploring regional flavors and new product categories.
- The brand is set for international expansion into markets including the USA, Canada, Nepal, Bhutan, and Myanmar, as part of a phased strategy focusing on high-potential regions.
HinduBusinessLine | 26 Jun, 2025

DS Group aims to double revenues in next 4-5 years
- DS Group closed FY25 with revenues of over ₹10,000 crore and aims to double revenues in the next 4-5 years.
- Food and beverage business contributes 42% of total revenues, while mouth fresheners contribute 38%.
- DS Group plans to foray into value-added segments in the food and beverage business and focus on rural and tier-2/tier-3 markets.
- The company has invested in the hotels business and plans to open 10-12 new hotels with an investment of ₹1,000 crore.
HinduBusinessLine | 23 Apr, 2025

CCI Clears Patanjali Bid To Buy Adar Poonawalla-Backed Magma General Insurance
- The Competition Commission of India cleared the proposal of Patanjali Ayurved and five other entities to acquire a majority stake in Magma General Insurance.
- Patanjali, along with Dharampal Satyapal Group, will acquire Magma General Insurance at a valuation of Rs 4,500 crore.
- The green channel route was used for the approval, as the transaction was deemed to have no adverse effect on competition.
- Patanjali aims to diversify its portfolio with this investment and capitalize on the growth potential within India's underpenetrated general insurance market.
Bloomberg Quint | 16 Apr, 2025

Using AI for English lessons; Filmmakers reclaiming Dalit narratives
- SaaS firm Zoho valued at over Rs 1 lakh crore and secures second spot in top 10 bootstrapped companies list, trailing Serum Institute of India.
- Tesla focuses on entering India's auto market, planning showrooms in New Delhi and Mumbai.
- Musk's X may plan a funding comeback at $44 billion, aiming to reverse user and advertiser loss.
- Gurugram-based startup SpeakX uses AI to improve users' English-speaking skills through gamified learning.
- SpeakX offers subscription services at Rs 299/month with around 50,000 subscribers, half from Tier II and III cities.
- Filmmakers Babita Gautam and Sahil Valmiki tackle caste-based exclusion with their film 'The Wound of Pyre,' focusing on the Dom community.
- DS Group's Saamya initiative engages young boys in redefining gender roles to promote gender equality.
- Nikola, an EV start-up aiming to be the 'Tesla of heavy trucks,' files for bankruptcy protection.
- HSBC Holdings reviews its Wall Street offerings, considering closures of certain investment banking businesses.
- Former OpenAI CTO Mira Murati launches a rival AI start-up to make technology more accessible.
Yourstory | 20 Feb, 2025

Botanic Healthcare raises Rs 250 Cr in its maiden PE round
- Nutraceutical firm Botanic Healthcare has raised Rs 250 crore (about $30 million) in equity financing in its maiden PE round.
- The funding round was led by Stakeboat Capital, with participation from co-investors Abakkus Four2Eight Opportunities Fund and DS Group.
- The funding will enable Botanic Healthcare to consolidate its group entities and strengthen its presence in the global nutraceutical market.
- The company plans to expand its product offerings, enhance its R&D, and grow 5X over the next three years.
Yourstory | 7 Jan, 2025

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DS Group FAQs
When was DS Group founded?
DS Group was founded in 1929. The company has been operating for 96 years primarily in the FMCG sector.
Where is the DS Group headquarters located?
DS Group is headquartered in Noida, Uttar Pradesh and has an office in Noida.
How many employees does DS Group have in India?
DS Group currently has more than 10,000+ employees in India. Sales & Business Development department appears to have the highest employee count in DS Group based on the number of reviews submitted on AmbitionBox.
Does DS Group have good work-life balance?
DS Group has a work-life balance rating of 4.0 out of 5 based on 2,400+ employee reviews on AmbitionBox. 74% employees rated DS Group 4 or above on work-life balance. This rating reflects the company's efforts to help employees maintain a healthy balance between their personal and professional lives. We encourage you to read DS Group work-life balance reviews for more details.
Is DS Group good for career growth?
Career growth at DS Group is rated as moderate, with a promotions and appraisal rating of 3.4. 26% employees rated DS Group 3 or below, while 74% employees rated it 4 or above on promotions / appraisal. This rating suggests that while some employees view growth opportunities favorably, there is scope for improvement based on employee feedback. We recommend reading DS Group promotions / appraisals reviews for more detailed insights.
What are the pros and cons of working in DS Group?
Working at DS Group comes with several advantages and disadvantages. It is highly rated for work life balance, job security and salary & benefits. However, it is poorly rated for promotions / appraisal, work satisfaction and skill development, based on 2,400+ employee reviews on AmbitionBox.
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