Futurism Technologies Senior Digital Marketing Executive Interview Questions and Answers

Migrating UA to GA4 involves setting up a new GA4 property and updating tracking codes.

• Create a new GA4 property in Google Analytics

• Update tracking codes on your website or app to include GA4 tags

• Set up data streams to collect data in GA4

• Review and adjust event tracking as needed

• Compare data between UA and GA4 to ensure accuracy

Pmax is the maximum power output of a solar panel, used to determine the peak performance of the panel.

• Pmax is the maximum power output of a solar panel under standard test conditions (STC).

• It is typically measured in watts (W) and is used to determine the peak performance of the panel.

• Pmax helps in comparing the efficiency and performance of different solar panels.

• It is important to consider Pmax when designing a sola...read more

Product feed in Merchant Center can be created by uploading a data feed containing information about your products.

• Create a data feed with product information such as ID, title, description, price, availability, and image link

• Upload the data feed to Google Merchant Center

• Ensure the data feed is compliant with Google's requirements and policies

• Monitor and optimize the product feed regularly to ensure accurate and up-to-...read more

301 & 301 redirection are HTTP status codes used for permanent redirection of URLs.

• 301 is a HTTP status code indicating that the requested resource has been permanently moved to a new location.

• 301 redirection is used to redirect users and search engines from an old URL to a new URL.

• It is important for SEO as it helps in maintaining link equity and ensuring that users reach the correct page.

• Example: If a website changes...read more

Canonical tags are used to prevent duplicate content issues and consolidate link equity.

• Prevents duplicate content issues by specifying the preferred version of a web page

• Consolidates link equity by directing search engines to the canonical URL

• Helps improve SEO performance by avoiding content duplication penalties

AI enhances digital marketing by improving targeting, personalization, and efficiency, leading to better customer engagement and ROI.

• Enhanced Targeting: AI algorithms analyze user data to identify target audiences more accurately, improving ad spend efficiency.

• Personalization: AI can create personalized content and recommendations, such as Netflix suggesting shows based on viewing history.

• Predictive Analytics: AI predi...read more

The Google algorithm determines how websites rank in search results, impacting visibility and traffic.

• The algorithm uses over 200 ranking factors, including keywords, site speed, and mobile-friendliness.

• For example, a website with optimized content and fast loading times is likely to rank higher than a slow, poorly optimized site.

• Google frequently updates its algorithm (e.g., Panda, Penguin) to improve search quality a...read more