What are depth of distribution and width of distribution?

Question

Accepted Answer

Depth of distribution refers to the number of outlets where a product is available, while width of distribution refers to the range of products available at each outlet.

Depth of distribution: number of outlets carrying the product
Width of distribution: range of products available at each outlet
Example: A company may have a wide width of distribution if their products are available in multiple categories at each outlet

Accepted Answer

Distribution depth refers to the number of intermediaries between the manufacturer and the end consumer, while distribution width refers to the number of outlets that carry the product.

Accepted Answer

The number of stores distributing  and sales per store.

Asked in Hindustan Unilever and 3 others

What are depth of distribution and width of distribution?

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