Head - Marketing - FMCG (10-15 yrs)

Position: Head of Marketing

Location: Pune, India

Reporting to: CEO

About the Role:

We are hiring a dynamic and visionary Head of Marketing for a leading multinational in India. The incumbent will be responsible for defining and executing the marketing roadmap in India. This is a leadership role with a strong strategic focus on brand positioning, product innovation, demand generation, and cross-functional collaboration.

Key Responsibilities:

1. Product Strategy & Lifecycle Management

- Define the product roadmap in collaboration with the global product team, based on Indian consumer insights.

- Drive innovation through deep market understanding and competitor analysis.

- Position premium products across channels while managing pricing strategy and profitability.

2. Brand Development & Marketing Communication

- Develop and execute a cohesive brand strategy to strengthen market positioning.

- Ensure consistent brand representation across ATL, BTL, digital, and in-store marketing initiatives.

- Optimize marketing budgets to deliver strong ROI on brand building initiatives.

3. Demand Generation & GTM Strategy

- Build and scale influencer programs targeting architects, consultants, and builders.

- Co-create trade marketing campaigns with the sales team for general trade, modern trade, and e-commerce channels.

- Develop programs to engage retail influencers like plumbers, electricians, and service technicians.

4. Consumer & Market Insights

- Drive qualitative and quantitative research initiatives to understand consumer behaviour and market shifts.

- Track competitor movements and identify whitespace opportunities for product and promotional strategies.

5. Cross-functional Collaboration

- Work closely with Sales, Service, R&D, Finance, and Supply Chain to ensure alignment on go-to-market strategies.

- Lead budgeting, forecasting, and cross-functional planning cycles.

- Partner with HR to build and lead a high-performing marketing team.

6. Sustainability & Thought Leadership

- Drive sustainability initiatives including energy conservation, e-waste recycling, and awareness campaigns.

- Stay updated with global technological and regulatory trends impacting in the sector.

Education:

- MBA from a premier institute is a must.

- Bachelor's degree in Engineering or a related technical field preferred.

Experience:

- 10-15 years of relevant experience, ideally in Consumer Durable or FMCG industry.

- Strong exposure to brand management, product lifecycle, P&L ownership, and digital marketing.

Key Skills:

- Strategic marketing, product roadmap planning

- GTM execution, pricing, channel and trade marketing

- Budget management and ROI analysis

- Strong leadership, stakeholder management, and cross-functional collaboration