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Head - Marketing - FMCG (12-25 yrs)
Lagrange Point International
posted 3+ weeks ago
Key skills for the job
About the Role:
We are looking for a smart and experienced Head of Marketing to lead all marketing activities for our company. You will be responsible for growing our brands, reaching more customers, and making sure our products are well-known and loved in the market. You will manage a team and work closely with other departments like sales, product, and finance.
Key Responsibilities:
Create Marketing Plans:
- Make yearly and monthly marketing plans to grow the business and increase sales.
Build Strong Brands:
- Make sure our brands stand out in the market. Work on brand campaigns, product launches, packaging, and promotions.
Understand Customers:
- Use market research and data to understand what customers want and need. Use these insights to improve products and campaigns.
Lead Digital Marketing:
- Plan and manage online marketing (social media, websites, e-commerce, etc.) to reach more people and grow online sales.
Work with Sales Teams:
- Support sales by creating trade marketing activities, in-store promotions, and distributor programs.
Manage Team & Budget:
- Lead the marketing team, guide them well, and make sure the budget is used wisely for the best results.
Track Results:
- Keep an eye on the performance of campaigns. Measure what works and improves things that dont.
What Were Looking For:
- MBA/PG in Marketing or related field
- 12+ years of marketing experience, mostly in FMCG companies
- Strong leadership and communication skills
- Good knowledge of both traditional and digital marketing
- Experience in managing teams and large budgets
- Creative thinking with problem-solving ability
- Comfortable working in a fast-paced environment
Functional Areas: Marketing
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