Performance Marketing Manager

Role & responsibilities

This position will be responsible for creating, executing, and manage paid/unpaid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.

• Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
• Work with creative and marketing teams to test strategies and innovation.
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Preferred candidate profile

• Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
• In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
• Experience in a mobile automation / CRM tools will be helpful
• Deep understanding of data or data modelling and able to objectively identify insights for sharing with stakeholders.
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• Outstanding presentation skills.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Critical thinker and creative.
• Bachelors/Post Graduate degree in Marketing or relevant field.

About Us:

• Amarujala.com and the app have a reach of over 65+ million unique worldwide visitors and more than 300 million video views per month.
• It has an active social media presence, with over 8.5 million Facebook followers, 4.5 million YouTube subscribers, 1 million Instagram followers and, 2.1 million Twitter followers.
• AUW offers AmarUjala mobile app in the Hindi language for both Android and Apple users to make it easier for the audience to consume the content.

What can you expect in return?

• An incredibly supportive, open & innovative environment
• Lots of ownership, learning & superb growth
• A great brand in the vernacular space