Performance Marketing Manager

Role & Responsibilities

->Manage and optimize Meta Ads (Facebook & Instagram) with monthly budgets exceeding ₹15,00,000 for a single D2C or consumer brand.

->Plan, execute, and scale campaigns across Google Ads (Search, Display, YouTube) to drive performance metrics like ROAS, CAC, and conversions.

->Preferable experience in running marketplace ads (Amazon Sponsored Ads, Flipkart Ads), optimizing for sales velocity, ACOS, and category ranking.

->Track, measure, and analyze campaign performance using Google Analytics, Meta Ads Manager, and other tracking tools (GA4 proficiency is a plus).

->Conduct A/B testing across creatives, audiences, and landing pages to improve click-through rates (CTR) and conversion rates (CVR).

->Collaborate closely with design and content teams to brief and evaluate high-performing ad creatives.

->Monitor industry trends, algorithm updates, and competitor activity to stay ahead of the curve in performance marketing strategies.

Preferred Candidate Profile:

->Meta Ads Manager (Extensive Hands-on Experience)

->Google Ads (Search, Display, Shopping, Video)

->Amazon & Flipkart Ad Platforms (Preferred)

->Google Analytics (GA4), Tag Manager, Looker Studio

->Conversion Tracking & Pixel Management

->ROI/ROAS-driven Budgeting & Pacing

->Strong Analytical and Excel/Sheets Proficiency

->Performance Reporting and Insights Generation