Digital Marketing Head (10-15 yrs)

- You will be playing a pivotal role in shaping and executing our digital marketing strategies to drive brand awareness, user acquisition, and engagement. This position requires a strategic thinker with a passion for the gaming industry, a deep understanding of digital marketing channels, and a proven track record of driving results in a fast-paced environment.

Responsibilities:

Develop and Execute Digital Marketing Strategies:

- Formulate comprehensive digital marketing strategies aligned with overall business goals.

- Oversee the execution of campaigns across various digital channels, including Google, Facebook, Programmatic DSP/SSP, affiliates, Publishers, influencer, growth partnerships, and other emerging platforms.

User Acquisition and Retention:

- Lead initiatives to acquire new users through effective paid media campaigns, partnerships, and innovative marketing techniques.

- Develop and implement retention strategies to enhance user loyalty and engagement.

Brand Building and Positioning:

- Drive brand awareness and positioning through creative and impactful digital campaigns.

- Collaborate with cross-functional teams to ensure brand consistency across all digital touchpoints.

Analytics and Performance Tracking:

- Utilize analytics tools to monitor and analyze the performance of digital marketing campaigns.

- Make data-driven decisions to optimize campaigns, improve ROI, and achieve key performance indicators (KPIs).

Qualifications

- Bachelor's or Master's degree in Marketing, Business, or a related field

- Proven experience of 10+ years in digital marketing, gaming industry preferred

- Demonstrated success in developing and executing digital marketing strategies that drive user acquisition and engagement.

- Proficiency in utilizing analytics tools to measure and optimize campaigns

- Strong understanding of GTM planning, performance marketing and creative/campaign development

- Excellent leadership and team management skills

- Exceptional communication and collaboration abilities

- Creative thinking, enterprising, can work with ambiguity and problem-solving skills.

Good to Have:

- Experience of managing DM budget of 50Cr+/Year

- Experience of managing mobile app campaigns at scale