Senior PPC Specialist

We are seeking a highly skilled PPC Specialist to join our team in Chennai (On-Site)
The ideal candidate will have a proven track record of running high-converting ad campaigns across multiple platforms, driving measurable business results, and optimizing paid media strategies
Key Responsibilities
Develop, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, Quora, X (Twitter), and other relevant channels
Conduct keyword research, A/B testing, audience targeting, and bid optimization for maximum ROI
Analyze campaign performance data, generate insights, and optimize for key metrics like CPA, ROAS, CTR, and conversions
Provide detailed reports on campaign effectiveness to drive strategic improvements
Implement retargeting strategies to maximize conversions and reduce acquisition costs
Analyze market trends and competitor activities to identify opportunities and threats
Provide insights and recommendations to the Marketing team
Collaborate with cross-functional teams (design, content, and development) to create high-performing ad creatives and landing pages
Create and manage SEM budgets, ensuring optimal allocation of resources
Monitor expenditures and ROI to ensure cost-effective marketing initiatives, using data to drive continuous improvement
Stay up-to-date with industry trends, platform updates, and best practices to enhance ad performance
Qualifications & Skills
4-7 years of experience in running and managing PPC campaigns
Hands-on expertise with Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, Quora Ads, and YouTube Ads
Strong analytical skills with experience in Google Analytics, GA4, Google Tag Manager, and conversion tracking
Proficiency in HubSpot or Salesforce CRM for managing PPC-generated leads
Knowledge of audience segmentation, retargeting strategies, and ad copywriting
Google Ads & Meta Blueprint Certifications (Preferred but not mandatory)
Excellent communication and reporting skills
Bachelor's degree in Marketing, Digital Advertising, or a related field
Why Join CONTUS TECH
Work with a top-tier digital transformation company serving global enterprises
Be part of a high-growth performance marketing team
Get access to the latest ad tech, tools, and AI-driven marketing strategies
Opportunity to work on large-scale, high-budget campaigns
Immediate Joiners Preferred If you're ready to hit the ground running, we want you on board ASAP
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