Manager - Marketing (6-10 yrs)

Key Responsibilities and Attributes:

1. Marketing/Campaign Effectiveness- ATL/BTL:

- Drive marketing campaigns to ensure high ROI.

- Oversee campaign ideation, budgeting, execution, and optimization.

- Ensure timely delivery of campaigns and achieve results proportionate to goals.

2. Campaign Management:

- Lead campaign ideation, budgeting, execution, and optimization processes.

- Ensure timely delivery of campaigns with measurable results.

3. Data Analysis & Reporting:

- Regularly analyze performance metrics.

- Provide comprehensive reports to track progress and impact.

4. Agency Performance Review and Plan:

- Collaborate with external agencies to align with organizational goals.

- Conduct regular reviews of agency deliverables to ensure quality and effectiveness.

5. Vendor Relationship & Management:

- Strengthen and enhance relationships with vendors.

- Manage vendor contracts and performance.

6. Original Thinking and Process Improvement:

- Foster innovation and creative problem-solving within the team.

- Implement new ideas to enhance sales, campaign effectiveness, and overall process improvement.

7. Initiative and New Ideas:

- Encourage and capture innovative ideas from the team.

- Demonstrate new approaches that lead to better outcomes in campaigns or processes.

8. Client Review:

- Handle client reviews and resolve conflicts.

- Ensure regular updates on account progress and status.

9. Business Development:

- Contribute to business development presentations and cluster sign-ups.

- Ensure success in securing new business opportunities.

10. Team Management:

- Oversee and coordinate activities of team members to achieve organizational goals.

- Provide leadership and direction to the team.

- Monitor team performance and provide motivation and development.

- Allocate resources effectively to maximize productivity.

- Foster strong internal relationships to support team and organizational success.