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24 Mainstream Technologies Jobs
Deputy Manager - Marketing (1-7 yrs)
Mainstream Technologies
posted 3+ weeks ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Job Description: Deputy Manager - Marketing
Key Responsibilities:
ATL (Above The Line) Marketing
1. Develop and execute advertising campaigns across traditional media channels (TV, print, radio,
outdoor).
2. Manage media planning and buying.
3. Create and implement brand awareness strategies.
BTL (Below The Line) Marketing
1. Plan and execute promotional activities (events, activations, sponsorships).
2. Manage digital marketing campaigns (social media, email, influencer marketing).
3. Develop and implement experiential marketing strategies.
Additional Responsibilities
1. Conduct market research and analyse consumer behaviour.
2. Develop and manage marketing budgets.
3. Collaborate with cross-functional teams (sales, product, creative).
4. Measure and report on marketing campaign effectiveness.
Requirements:
1. Experience in marketing, preferably in ATL and BTL.
2. Strong understanding of marketing principles and strategies.
3. Excellent communication and project management skills.
4. Ability to work in a fast-paced environment.
Functional Areas: Other
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