Marketing Head - Global Capability Center Services (8-10 yrs)

Location: Chennai (Onsite).

Employment Type: Full-Time.

Role Overview:

We are seeking a highly experienced Senior Marketing Head to spearhead our marketing initiatives and drive strategic campaigns for solutions and services.

This individual will play a pivotal role in developing and implementing marketing strategies that increase brand awareness, generate leads, and support the growth of our GCC (Global Capability Centers) services.

Key Responsibilities:

Strategic Marketing Leadership:

- Lead and mentor the marketing team, fostering collaboration and innovation.

- Develop comprehensive marketing plans aligned with business objectives.

- Spearhead campaigns focusing on solutions and services marketing, ensuring differentiation from product-based approaches.

Integrated Marketing Campaigns:

- Oversee end-to-end marketing campaigns across Outreach, Social Media, Inbound, and PR/Influencers, leveraging frameworks as outlined in the attached images.

- Create and execute initiatives such as advertisements, webinars, workshops, podcasts, and social media engagement to gain customer mindshare.

Content & Database Management:

- Drive the creation of high-quality content, including whitepapers, blogs, case studies, and explainer videos, tailored to key target audiences.

- Develop and manage a robust database of demographic, psychographic, and technographic insights to refine targeting.

GCC Market Expertise:

- Design strategies specific to GCCs, leveraging an understanding of their operational and strategic needs.

- Collaborate with internal stakeholders to position our services effectively within GCC markets.

Performance Metrics & Analytics:

- Monitor and analyze campaign performance to optimize ROI and ensure marketing goals are achieved.

- Prepare regular reports and insights to inform leadership and adapt strategies as needed.

Required Qualifications:

- Bachelors or Masters degree in Marketing, Business Administration, or a related field.

- 8+ years of experience in marketing, with a focus on solutions/services marketing.

- Proven experience working with GCCs and understanding their operational frameworks.

- Strong leadership skills, with the ability to mentor and inspire teams.

- Proficiency in using marketing tools and platforms, including SEO, social media, CRM, and analytics.

- Exceptional communication, presentation, and project management skills.

Preferred Qualifications:

- Experience in managing marketing efforts across multiple touchpoints, including PR, inbound strategies, and influencer collaborations.

- Familiarity with tools and techniques for creating engaging and impactful marketing content.