PPC Expert - Freelancer

We are seeking an experienced and results-driven Freelance PPC Specialist to manage and optimize our pay-per-click advertising campaigns across platforms such as Google Ads, Bing Ads, and social media (Facebook, LinkedIn, Instagram, etc.). The ideal candidate is analytical, detail-oriented, and able to craft high-converting ad strategies that align with our business goals.

Key Responsibilities:
Develop, execute, and manage PPC campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms

Conduct keyword research, audience targeting, and competitive analysis

Write compelling ad copy and collaborate with design teams for creative assets

Optimize campaigns for conversions, CTR, and ROI

Set up and monitor conversion tracking (Google Analytics, Tag Manager, etc.)

Generate performance reports and present insights with actionable recommendations

Stay updated with the latest PPC trends, tools, and best practices

Conduct A/B testing on ads and landing pages

Requirements:
Proven experience as a PPC Specialist or similar role for atleast 3 to 5 years in the USA/UK market

Strong knowledge of Google Ads, Meta Ads Manager, and other PPC platforms

Experience with tools like Google Analytics, Google Tag Manager, SEMrush, Ahrefs, etc.

Excellent analytical and reporting skills

Ability to work independently and meet deadlines

Strong communication skills

Preferred Skills:
Experience with eCommerce, lead generation in the USA /UK Market.

Familiarity with landing page optimization (e.g., using Unbounce, Instapage)

Knowledge of SEO basics for integrated marketing strategies

Experience with automated bidding strategies and scripts