Senior Sales Engineer

Role & responsibilities

Job Title: Engineer / Senior Sales Engineer

Locations: Pune, Chandigarh, Kolkata, Chandigarh or Ludhiana, Coimbatore & Nashik

Reporting to: Regional Sales Manager

About the Role;

Are you passionate about sales and the automotive industry? Join our dynamic team as a Sales Engineer / Sr. Sales Engineer and take ownership of revenue growth in your region. Youll play a key role in driving sales, managing dealer networks, handling key accounts, and ensuring excellent customer service all while representing a market leader in garage and workshop equipment.

Key Responsibilities

Sales & Business Development

• Achieve monthly and annual sales targets for assigned product lines (PV/CV/TSE, 2W, 3W).
• Generate and qualify leads through cold calling, field visits, and online platforms.
• Close high-value deals with OEMs, large accounts, and project clients.
• Identify new business opportunities and develop key customer relationships.

Dealer & Channel Management

• Support and manage dealer networks, monitor sales performance, and ensure stock/inventory health.
• Guide dealer engineers with sales planning, customer visits, technical support, and negotiations.
• Conduct monthly dealer performance analysis and channel partner reviews.
• Appoint new dealers and ensure all agreements and documentation are in place.

Sales Reporting & Market Intelligence

• Maintain updated sales MIS and track all sales activities, including visits, enquiries, and closures.
• Provide regular market insights and competitor intelligence for better strategic decisions.
• Update monthly performance KPIs and implement corrective actions as required.

Desired Profile;

Education:

• Diploma/B.E./B.Tech in Mechanical, Automobile, Electrical or related Engineering discipline.

Experience:

• Minimum 2+ years in sales of garage equipment, 2W, 3W products, batteries, tyres, lubes, or capital equipment.
• Hands-on experience in direct and Channel sales, project handling, and key account management.

If interested, kindly share your updated cv to Srinivas.rajappa@ats-elgi.com

Preferred candidate profile