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Director - Cardiometabolic Health BU, Marketing
12-15 years
Gurgaon / Gurugram
1 vacancy
Director - Cardiometabolic Health BU, Marketing
Eli Lilly and Company
posted 6 days ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
We are seeking an experienced, visionary, and execution-focused Director - Marketing to lead our portfolio strategy, brand innovation, and customer engagement for the Cardio-Metabolic Health in India. This role will be responsible for shaping long-term marketing strategy while ensuring operational excellence across all marketing activities, including brand management, launch readiness, field team alignment, and customer-centric programs.
The Director will lead a high-performing marketing team and partner cross-functionally with Sales, Medical Affairs, Regulatory, Market Access, and Global teams to deliver sustainable growth, impactful launches, and enhanced patient outcomes.
Key Responsibilities:
1. Strategic Brand Leadership
- Define and own the India marketing strategy for the therapeutic area/portfolio in alignment with global and regional strategies.
- Translate corporate objectives into actionable multi-brand marketing plans and go-to-market strategies.
- Identify and unlock growth opportunities by assessing market trends, competitive intelligence, and customer insights .
- Provide thought leadership to develop differentiated brand positioning , customer segmentation strategies, and value propositions.
2. Integrated Brand Planning & Execution
- Oversee and guide the annual brand planning process , including budgeting, resource allocation, and performance tracking.
- Approve marketing strategies for all brands in the portfolio; challenge assumptions, assess ROI, and align with financial forecasts.
- Monitor brand health metrics , market share, and campaign effectiveness through robust tracking and analytics.
3. New Product Launch Excellence
- Lead end-to-end launch strategy for new products - from opportunity sizing, competitive mapping, pre-launch readiness, stakeholder engagement to commercial execution.
- Champion launch preparedness across cross-functional teams, driving agility, alignment, and execution discipline .
- Build launch playbooks and internal capability for repeatable excellence in go-to-market plans.
4. Commercial Effectiveness & Field Alignment
- Partner with Sales Leadership to ensure brand strategy is translated into field force action ; review sales plans and resource deployment.
- Drive field force capability by shaping training strategy in collaboration with L&D and Medical Affairs.
- Support field coaching, messaging consistency, and periodic performance reviews.
5. Customer & Stakeholder Engagement
- Set the vision and direction for customer engagement strategy across key stakeholders - HCPs, KOLs, pharmacists, and institutions.
- Build and scale omnichannel engagement programs and strengthen partnerships through congresses, speaker engagements, and digital platforms.
- Deepen relationships with KOLs and patient advocacy groups to support disease awareness and access programs .
6. Cross-functional Leadership
- Serve as the primary marketing liaison with Global, Regional, Medical, Regulatory, Market Access, Legal, and Supply Chain .
- Represent the marketing function in business reviews, strategic planning forums, leadership councils , and compliance reviews.
- Drive alignment across cross-functional teams to enable seamless execution of strategic initiatives .
7. Team Development & Leadership
- Lead, mentor, and develop a high-performing marketing team, fostering a culture of ownership, agility, and collaboration .
- Ensure career development, succession planning, and performance coaching across the team.
- Promote cross-brand knowledge sharing and marketing capability building initiatives.
8. Compliance & Governance
- Champion a culture of compliance and ethical marketing practices , ensuring all marketing activities align with internal policies and local/global regulations.
- Partner with Compliance and Legal teams to ensure promotional content and engagement strategies are within regulatory frameworks.
Qualifications & Experience:
- Bachelor s degree in Science/Pharmacy; MBA, M. Pharm or relevant advanced degree preferred.
- 12-15 years of experience in pharmaceutical marketing, including people leadership and portfolio ownership .
- Proven track record of success in brand management , product launches , and cross-functional leadership .
- Experience in driving strategic decision-making, analytics, and customer-centric innovation .
- Strong leadership presence, with ability to influence senior stakeholders and global teams.
- Experience in Digital/consumer marketing is preferred along with Healthcare experience
Core Competencies:
- Strategic Thinking & Business Acumen
- Strong Execution & Operational Excellence
- Inspirational Leadership & Team Development
- Customer-Centric Mindset
- Cross-Functional Collaboration & Influence
- Change Management & Agility
- Analytical and Data-Driven Decision Making
- Strong Communication & Stakeholder Management
- Proficiency with digital tools, CRM, MS Excel, PowerPoint, and market analysis platforms
Travel Requirements:
- Willingness to travel up to 30% (domestic/international), as required by business needs
- Availability for evening/weekend engagements , external meetings, or congresses
.
.
Employment Type: Full Time, Permanent
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based on 490 employees
Flexible timing
Monday to Friday
No travel
Day Shift
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