GM / Director - Integrated Marketing

Director / GM Integrated Marketing (India)

Location: Bangalore, India
Department: Marketing Fossil Brand

Why Join Fossil Group?

At Fossil Group, we are part of an international team that dares to dream, disrupt, and deliver innovative watches, jewelry, and leather goods to the world. We're committed to long-term value creation, driven by technology and our core values: Authenticity, Grit, Curiosity, Humor, and Impact. If you are a forward-thinker who thrives in a diverse, global setting, we want to hear from you.

Our Marketing team powers the storytelling and consumer experience for our global and licensed brands. We are a cross-functional, insight-driven, and consumer-first group that fuels creativity, brand growth, and market leadership across direct-to-consumer channels, wholesale, marketplaces, and media.

Make an Impact (Job Summary + Responsibilities)

As the Director of Integrated Marketing (India), you will lead the strategic planning, development, and execution of marketing strategies for the Fossil brand in the India market. This role is pivotal in aligning local go-to-market efforts with global campaign direction, managing full-funnel marketing programs, and fostering cross-functional collaboration across digital, retail, and wholesale. You will act as both a strategic visionary and operational leader, managing a team and marketing budget, while driving innovation and performance across channels.

What you will do in this role:

• What Youll Do
• Develop India bi-annual strategic marketing plans (in partnership with mktg channel experts and distribution channel teams) to guide brand and channel growth by leveraging new technology,new strategies, best practices and insights from KPIs
• Ownership of seasonal 360° integrated marketing strategy and cross-channel GTM activation plans across channels (PR, KOLs, Events, Promotions, Ecomm, Email, SMS, Direct Mail, Media,
• Social, etc.)
• Oversees and works closely with leaders in India to align plans, opportunities and go to market activations for Fossil brand
• Guide team to ensure plans and activations are executed flawlessly, problems or gaps
• are solved, and sales plans are actioned/ come to fruition as planned
• Collaborate closely with mktg directs, mktg leadership and cross functional teams to understand and share holistic campaign performance and results to ensure investment is allocated (or re-allocated) to top performing channels, content, audiences, by engaging in recurring meetings on performance and results
• Oversee calendar of activities and top campaigns
• Accountable to the outcomes of integrated marketing programs at India commercial organization for Fossil brand and responsible to understand key insights / results; ensuring successful campaign execution and ongoing feedback loop
• Oversees local celebrity campaign shoots and celebrity management, briefing and execution through creation of a refined campaign content strategy and guides creative team to ensure campaign collateral executes as planned
• Cross-Functional Collaboration:
• Oversees networking and collaboration with internal and external key stakeholders to
• drive compelling consumer engagement and ensure seamless integration across
• wholesale, DTC and advertising touchpoints.
• Foster collaboration to drive innovation and maintain a consistent brand voice, partnership day-to-day with commercial team and commercial leadership as well as cross functional teams = critical to success
• Team Leadership:
• Manage and mentor a team of marketing professionals, providing guidance and fostering a collaborative and high-performance culture.
• Lead by example, demonstrating a passion for marketing and a commitment to excellence.
• Data Analysis and Optimization:
• Oversee and report out on KPIs to proactively create consumer growth and drive
• mitigation strategies to improve performance and add functionality
• Use data-driven insights to evaluate the performance of marketing campaigns and optimize strategies for continuous improvement.
• Implement best practices for tracking and measuring the effectiveness of integrated marketing efforts.
• Gather, analyze and apply relevant local market and competitive insights/ data to help inform effective and innovative marketing strategies that drive business results to meet or exceed business goals

Who You Are (Requirements)

• Masters degree in Marketing, Communications, Business, or related field.
  
• 15+ years of progressive experience in integrated marketing, brand strategy, or digital marketing, preferably in fashion, lifestyle, or consumer retail industries.
  
• Proven experience building and executing cross-functional marketing strategies at scale, particularly in DTC, marketplaces, and omnichannel environments.
  
• Strong leadership and team management skills with the ability to inspire, mentor, and influence across teams.
  
• Exceptional communication and stakeholder management skills; collaborative and business-minded.
  
• Deep knowledge of performance marketing, CRM, social media, events, PR, and ecommerce platforms.
  
• Data-driven mindset with strong proficiency in performance analysis and campaign optimization.
  
• Strong organizational and project management skills; comfortable working in a global matrixed structure.
  
• Digital-native with the ability to manage market localization and digital channel innovation.
  

What We Offer

• Comprehensive Benefits: Includes health and well-being services.
  
• Paid Parental Leave & Return to Work Program: Support for new parents and caregivers with a flexible phase-back schedule.

• Medical Insurance: For immediate family & parents.

• Employee Life Insurance
  
• Employee Discounts: Save on Fossil product.
  

EEO Statement

At Fossil, we believe our differences not only make us stronger as a team, but also help us create better products and a richer community. We are an Equal Employment Opportunity Employer dedicated to a policy of non-discrimination in all employment practices without regard to age, disability, gender identity or expression, marital status, pregnancy, race, religion, sexual orientation, or any other protected characteristic.