Head - Marketing - AlcoBev (12-25 yrs)

We are looking for an experienced and visionary Head of Marketing to lead the end-to-end marketing strategy and execution for the AlcoBev portfolio. This leadership role will be responsible for building powerful brands, driving consumer engagement, and accelerating business growth through innovative and insight-led marketing programs.

Key Responsibilities:

- Brand & Marketing Strategy

- Develop and implement long-term brand and portfolio strategies.

- Drive brand positioning, communication, and identity across touchpoints.

- Craft and lead consumer marketing plans that deliver on volume and equity growth.

- Consumer & Market Insights

- Leverage consumer insights, trend analysis, and category dynamics to inform strategy.

- Identify growth opportunities through segmentation, targeting, and occasion-based marketing.

- Campaign Development & Execution

- Lead 360-degree marketing campaigns (ATL, BTL, Digital, PR, Events).

- Manage go-to-market plans for new product launches and innovations.

- Build high-impact, culturally relevant brand activations.

- Digital & Content Marketing

- Strengthen digital presence through content strategy, influencer partnerships, and performance marketing.

- Manage owned, earned, and paid media channels for maximum reach and engagement.

- Commercial Collaboration

- Partner with sales and trade marketing to develop channel strategies and drive offtake.

- Support pricing, packaging, and visibility initiatives in line with brand priorities.

- Innovation & Product Development

- Oversee new product development pipeline and launch strategies.

- Collaborate with cross-functional teams including R&D, production, and regulatory.

- Team Leadership & Agency Management

- Build, inspire, and lead a high-performing marketing team.

- Manage external agencies across creative, digital, media, PR, and research.

Key Requirements:

- 12-18 years of marketing experience, with exposure to AlcoBev sector.

- Strong expertise in brand strategy, consumer marketing, and digital-first thinking.

- Proven ability to lead large-scale campaigns and cross-functional teams.

- Strong commercial orientation and analytical mindset.

Educational Qualifications - MBA in Marketing (preferred)