34 Madhu Jayanti International Jobs

Position Name: Area Sales Manager

Location: Ludhiana/ Jalandhar

Covering Market: Chandigarh, Punjab and Himachal Pradesh

Role & responsibilities

1. Sales Planning & Target Achievement

- Prepare and execute monthly/quarterly sales plans to achieve assigned volume and value targets.

- Forecast sales and ensure timely stock availability in the market.

- Monitor sales trends and take corrective actions to achieve goals.

2. Team Management

- Lead and motivate Sales Officers / Territory Sales Executives to deliver on KPIs.

- Conduct regular market visits with team members for coaching and performance tracking.

- Provide training on sales techniques, product knowledge, and market execution standards.

3. Distributor & Channel Management

- Appoint, onboard, and manage distributors in the assigned geography.

- Ensure distributors maintain adequate inventory, timely order placement, and on-time payment.

- Conduct distributor reviews to assess sales growth, ROI, and compliance with company policies.

4. Market Execution & Visibility

- Implement trade marketing programs, schemes, and promotions to drive brand visibility.

- Ensure planogram compliance, shelf space visibility, and POSM placement.

- Expand market reach by increasing retail coverage in both urban and rural areas.

5. Market Intelligence & Competition Tracking

- Monitor competitor activities and report insights for strategic decision-making.

- Identify market opportunities, gaps, and threats in the territory.

6. Reporting & Compliance

- Maintain accurate MIS, sales reports, and market feedback.

- Ensure adherence to company SOPs, pricing policies, and legal compliance.

Must-Have Requirements:

- Graduate in any discipline (MBA in Sales/Marketing preferred).

- 8+ years(min 3 years as Manager) of experience in FMCG channel sales, with at least 3 years in a supervisory/ASM role.

- Strong distributor and retail channel management skills.

- Proven ability to lead a sales team and achieve targets.

- Excellent communication, negotiation, and analytical skills.

- Proficiency in MS Excel, PowerPoint, and reporting tools.

- Willingness to travel extensively.

Good-to-Have:

- Prior experience in Tea/Beverage/FMCG/ Food Processing categories.

- Exposure to rural & modern trade channels.

- Understanding of trade marketing and brand activation strategies.

Those who are interested, please share resume at mandakranta.mahapatra@jaytea.com